The Luxe Catering Coach

The Luxe Catering Coach Helping caterers build premium, profitable businesses with systems, strategy & coaching

22/08/2026

That £2,000 booking might not be a £2,000 booking.

Not once you count the Tuesday quote.

The Thursday shopping.

Friday prep.

Saturday loading.

Venue waiting time.

The extra hour nobody planned for.

And Sunday morning unloading and washing everything you were too exhausted to touch the night before. 😭

One of the biggest changes I made in my catering business was learning to stop treating my own time as free.

Because the client isn’t only buying the food.

They’re buying everything it takes to get that food from your kitchen to their event.

Which one are you still doing for free? 👀👇🏾

I don’t want to be 55 and still accepting Saturday weddings because I have to.That’s something I think about very differ...
21/08/2026

I don’t want to be 55 and still accepting Saturday weddings because I have to.

That’s something I think about very differently after 10 years in catering.

When you’re building the business, it’s easy to focus on the next booking.

Then the next £5k month.

Then the next big client.

But at some point, you have to ask:

What is all this work actually building for me?

Because being fully booked isn’t the end goal.

I want a business that creates enough profit to invest outside the business.

I want systems that don’t need me standing in the kitchen.

I want assets, savings and investments that keep growing even when I’m not catering.

And eventually, I want the choice to stop.

That’s the conversation I think more caterers need to start having much earlier.

So I created a free Catering Business EXIT Plan to help you start.

Comment EXIT and I’ll send it to you. 👇🏾

17/08/2026

A £5,000 invoice does NOT mean you made £5,000. 😭

And this is where a lot of caterers get caught out.

The client pays £5,000 and it feels like a great booking.

Then you start subtracting…

Ingredients.
Staff wages.
Prep time.
Fuel and travel.
Packaging.
Equipment hire.
Styling and extras.
Electricity.
Card fees.
Tax.
Admin time.
Setup and breakdown.

And the one cost caterers forget ALL the time…

Your own time.

Suddenly that £5,000 booking doesn’t look quite as profitable.

Revenue tells you how much money came into the business.

Profit tells you how much of it you actually kept.

And being fully booked means very little if the numbers don’t make sense.

This is exactly why I created The Luxe Catering Quote & Profit Calculator.

Before you send a quote, it helps you calculate your real costs, labour, overheads, tax and target profit margin, then compares everything against the client’s budget.

And gives you a decision:

🟢 TAKE IT
🟠 NEGOTIATE
🔴 WALK AWAY

Because I’d rather know a booking isn’t profitable before I accept it than discover it after 12 hours on my feet.

Comment CALCULATOR and I’ll send you the details. 👇

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