02/06/2026
Profit. I always tell my customers that there are no silly questions. However, some customers asked me today, as their second question, "profitable?".
What is the point of that question? Would you buy more if I'm not? What about asking if I'm happy at what I'm doing? What about promoting biodiversity, enjoying simple things like a curious young fox following me in the vineyard?
Farming should not be only driven by profit but by quality.