The Original Baker UK

15/06/2026

🚨 It’s here.
Introducing our NEW Katsu Chicken Roll 👏

Rich, flaky all-butter puff pastry
Succulent chicken.
Aromatic katsu curry sauce
Finished with crispy seasoned panko and black onion seeds.

Available now ✨https://shorturl.at/Xtr60

05/06/2026

🥐✨ Happy National Sausage Roll Day ✨🥐
Today we’re celebrating one of Britain’s much-loved bakes — the classic sausage roll.
Award-winning and made in Yorkshire, our Sausage Rolls are hard to beat.

Tell us, how do you enjoy yours? 👇

01/06/2026

🥚✨ A British classic
Our handmade Scotch Eggs are packed with flavour, wrapped in premium sausage meat, coated in golden breadcrumbs, and baked, not fried, for a lighter take on this much-loved favourite.

Available online today 👉 https://shorturl.at/1I7Mh

28/05/2026

🧺 Picnic season is here! Discover our range of quality food-to-go favourites ☀️
From handcrafted sausage rolls to flavour-packed Scotch eggs, our bestselling savoury bakes are perfect for cafés, farm shops and delis.
Made with quality ingredients and baked in Yorkshire 🥐

Explore the range today: https://shorturl.at/p2NDR

27/05/2026

🥚✨Discover our handcrafted Scotch Egg range, made using quality ingredients and available in a variety of classic favourites and bold flavour combinations.
Baked rather than fried for a lighter finish and less grease, they’re the perfect premium savoury option for cafés, delis, farm shops and food-to-go counters.

Available to order online 👉 https://shorturl.at/PoNRS

19/04/2026

You don’t have a slow seller.
You have a product nobody is looking at.

In cafés, performance isn’t driven by what’s best - it’s driven by what’s seen first.

We regularly see strong products underperform simply because they’re in the wrong place - lower shelves, edges, or lost in clutter.

Meanwhile, average products in prime positions outperform.

Because at the counter, visibility beats quality.

We’ve broken down exactly how customers view a counter (and how to use it to increase sales):

Learn where customers look first on a café counter and how smarter product placement can improve visibility, speed up decisions and increase sales.

17/04/2026

Great to see this picked up by British Baker - and proud to see The Original Baker insight featured.

Most customers don’t stand and compare at the counter.
They decide in seconds.

They scan, filter, and choose what feels clear, familiar, and worth it.

New insights from Yorkshire bakery supplier The Original Baker suggest that most purchasing decisions at a counter are made in a matter of seconds

05/04/2026

Ever noticed how quickly people decide at a café counter?

It’s not minutes… it’s seconds.

Which means your counter display is doing more of the selling than you might think.

We’ve pulled this together in our latest blog: The 7-Second Rule of Bakery Counters; a simple but powerful way to understand what’s really driving sales.

If you run a café, deli or food-to-go counter, it’s well worth a read.

👉 Discover more here: https://www.theoriginalbaker.co.uk/blogs/news/the-7-second-rule-of-bakery-counters-decision-science?srsltid=AfmBOoqmZ22miH2dv5yftNz0X3mfyzFbjc_XqqMnGnxNNTWj30vqTiCW

23/03/2026

✨ Introducing our new Croque Parcel! ✨
Say hello to our new delicate all-butter puff pastry filled with tender ham and a creamy béchamel sauce with mature cheddar and baked to a golden, flaky perfection.

This will be the perfect addition to any farm shop, deli counter or café. It’s an easy way to add a premium, grab-and-go savoury option to your range.

Bring a touch of indulgence to your customers today! 🥐🧀

Discover the new arrival here:

22/03/2026

Pastry decisions happen fast. ⚡️

Colour, shine and structure shape customer choice in seconds.
Our latest blog explores how premium appearance drives perceived quality and counter sales

Customers choose with their eyes first. In food-to-go, premium pastry is judged in seconds. Colour, glaze, crimping and flake all signal quality before the first bite - helping products stand out, build trust and sell faster.