JME Drinks Consultancy

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JME Drinks Consultancy UK Drinks Consultancy | Field Sales | Sales Growth | On-Trade Activation | Sales Strategy | Drinks Recruitment

Another Manchester listing for CHANCE | Non-Alcoholic C***r 🍏We’re delighted to see Chance Clean C***r now listed at , a...
12/10/2026

Another Manchester listing for CHANCE | Non-Alcoholic C***r 🍏

We’re delighted to see Chance Clean C***r now listed at , adding another great Manchester venue to the brand’s growing on-trade presence.

It’s a great opportunity to get CHANCE | Non-Alcoholic C***r in front of new customers, build brand awareness and drive rate of sale in the Manchester drinks market.

A big well done to Rhianna for getting this one over the line - we’re looking forward to seeing Chance making its mark at Piccadilly Tap.

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Your drinks brand doesn’t just need a listing. It needs people on the ground making it happen. That’s where JME Drinks C...
06/10/2026

Your drinks brand doesn’t just need a listing. It needs people on the ground making it happen. That’s where JME Drinks Consultancy comes in.

We act as an outsourced field sales and commercial growth team for premium and emerging drinks brands, helping them:

📍 Win distribution — identifying the right wholesalers and on-trade accounts, then getting through the door.

📈 Drive rate of sale — securing menu placements, building visibility and creating opportunities for consumers to choose your brand.

🍸 Create trial — delivering targeted sampling, activations and trade engagement that gets liquid into the right hands.

🎓 Build advocacy — training venue teams so they understand your brand, your serve and why they should recommend it.

👥 Build sales teams — recruiting and developing drinks industry talent that understands the trade.

And throughout it all, we provide real-time insight from the field, so brands know what’s happening on the ground and where the next opportunity is.

We don’t just get brands listed. We help get them noticed, poured and sold.

📩 Looking to grow your drinks brand in the UK on-trade? Contact Jenny at [email protected]

Happy International Scottish Gin Day! 🥂We’ve brought a little bit of Scotland to the North to celebrate, with Rhianna re...
03/10/2026

Happy International Scottish Gin Day! 🥂

We’ve brought a little bit of Scotland to the North to celebrate, with Rhianna representing Downpour Gin by North Uist Distillery Co. at Spanish Caravan Slater Street

Rhianna sampled all four Downpour SKUs with customers, giving them the chance to discover the wider range beyond the Pink Grapefruit Gin currently stocked at the venue.

Spanish Caravan also supported the activation with a dedicated specials menu featuring three Downpour serves: Pink Gin Sour, Pink French 75 and Pink Gin Fizz - giving customers even more ways to experience the brand.

The response was strong, with customers engaging with the range and trying flavours beyond the one already listed.

This is where consumer sampling and on-trade brand activation can make a real difference - creating trial, building brand awareness and supporting rate of sale.

Great work from Rhianna representing Downpour on the ground and helping bring a taste of the Outer Hebrides to the North.

Sampling should drive sales - not just noise.JME has been supporting KnoxHydrate across England & Scotland with targeted...
28/09/2026

Sampling should drive sales - not just noise.

JME has been supporting KnoxHydrate across England & Scotland with targeted sampling in Cash & Carry, helping drive brand awareness, product trial and sales while supporting current promotions.

And there’s an extra reason for customers to get involved: KnoxHydrate are giving away a branded transit van to one winnng customer! 🚐

Our experienced sampling teams are on the ground:
✅Creating meaningful customer conversations
✅Communicating the brand story
✅Driving product trial and purchase
✅Supporting promotions and upsell opportunities

Because effective sampling isn’t just about getting products into people’s hands. It’s about turning trial into sales.

That’s where experienced drinks industry field sales teams make the difference.

📩 Looking to drive trial, awareness and sales through sampling? Contact Jenny at [email protected].

Last week, we had the pleasure of joining the Hammonds of Knutsford trade show, meeting some brilliant people from acros...
25/09/2026

Last week, we had the pleasure of joining the Hammonds of Knutsford trade show, meeting some brilliant people from across the drinks and hospitality industry.

It was a great opportunity for Jenny and Rhianna to showcase Downpour Gin by North Uist Distillery Co., talk to the trade about the range and have some really valuable conversations with customers across the North.

A big thank you to the Hammonds of Knutsford team for having us, and to everyone who stopped by to discover Downpour. Especially the new Hebridean Spiced Rum which was very popular!

We love getting our brands out in front of the trade - building relationships, creating awareness and finding the next commercial opportunity.

Looking to grow your drinks brand in the North?
Message us or email [email protected]

Fierce B**r x JME Drinks Consultancy🍺We’re delighted to be working with Fierce B**r on a 3-month strategic field sales ...
23/09/2026

Fierce B**r x JME Drinks Consultancy🍺

We’re delighted to be working with Fierce B**r on a 3-month strategic field sales project focused on driving on-trade growth across Northern England.

Johnny Reed will be leading the project on the ground, with a key focus on growing distribution and rate of sale for Iron Brew Cooler which is the flagship b**r in the Fierce range of ‘Coolers’ featuring a light and super refreshing mouthfeel, brewed dry and crisp, with the addition of that unmistakeable Iron Bru flavour.

The sales focus will include:�🍻 Getting cans into venue chillers�🍻 Driving rotational draft trials�🍻 Converting successful trials into permanent installations�🍻 Building distribution and rate of sale across the Northern on-trade

A great example of how JME Drinks Consultancy provides flexible, experienced field sales support to help drinks brands unlock growth without the overhead of building a permanent team.

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A big thank you to HIT Scotland for featuring SXOLLIE C***r as the pre-lunch drinks at this year’s exclusive POET’s Lunc...
21/09/2026

A big thank you to HIT Scotland for featuring SXOLLIE C***r as the pre-lunch drinks at this year’s exclusive POET’s Lunch featuring the famous Peter Andre as the entertainment! 🥂

Andrene & Rachel were on hand serving Golden Delicious, Granny Smith and Cheeky Cherry, giving guests the chance to discover the SXOLLIE range ahead of lunch.

For drinks brands, industry events like this are a valuable opportunity to build awareness, create trial and put your brand in front of the right people. It’s great to see SXOLLIE C***r represented at such a well-established industry event. We also had the opportunity the bring one of our customers with us to our table which was an absolute treat. Thanks to Andy Samuel Head of Growth & Operations at .group, Scotland for being our guest and absolutely getting into the POET’s spirit winning the dancing competition!

📧 Want to see your brand featured at top industry events? Drop Jenny an email at [email protected] - we’d love to chat!

Sampling should drive trial - and ultimately rate of sale.We’ve supported SAICHO | Sparkling Tea with 146 sampling sessi...
18/09/2026

Sampling should drive trial - and ultimately rate of sale.

We’ve supported SAICHO | Sparkling Tea with 146 sampling sessions in the past year across the UK including venues like Selfridges, Harrods, Majestic W**e, John Lewis & Partners and Daylesford Organic - helping put the brand directly in front of the right customers.

Amanda at SAICHO | Sparkling Tea had this to say about working with JME Drinks Consultancy:

“We have had a fantastic experience working with JME. They are reliable, efficient and consistently proactive, making them a trusted extension of our team.

We have complete confidence that our sampling activity is in safe hands with JME.

We would have no hesitation in recommending JME to another brand. They are a reliable, professional and proactive partner who makes delivering sampling campaigns straightforward and stress-free.”

For us, that’s what good sampling should look like: the right people, representing the brand properly, creating trial and driving sales.

Looking for a sampling team that creates results. Email Jenny at [email protected] to work with us JME Drinks Consultancy

17/09/2026

£1,289 raised for .charity🤍

A huge thank you to everyone who supported Team Rowan and helped us raise an incredible £1,289 in memory of Rowan🤍

In this video, **r shares what the support has meant to him and his family, as well as Jenny and Rhianna.

We’re so grateful to everyone who donated, ran, shared and supported us along the way.

Thank you🤍

Next week, will be attending the Trade Show - and we’d love to see you at our stand! Jenny, Rhianna & Johnny will be s...
10/09/2026

Next week, will be attending the Trade Show - and we’d love to see you at our stand!

Jenny, Rhianna & Johnny will be showcasing Downpour Gin by North Uist Distillery Co. which is a range of premium gins including Scottish Dry, Coast & Croft, Pink Grapefruit and Sloe & Bramble. We can offer stock support, menu support and activation opportunitues🍸

If you’re looking for ways to grow your brand in the on-trade, this is the perfect opportunity to connect with our team. Meet us in person, discuss your goals, and discover how we can support your growth strategy.

📩 Can’t make it? Drop Jenny a message or email [email protected] to arrange a chat.

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Manchester

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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