JME Drinks Consultancy

JME Drinks Consultancy UK Drinks Consultancy | Field Sales | Sales Growth | On-Trade Activation | Sales Strategy | Drinks Recruitment

We’ve secured a SXOLLIE Cider listing across all three Bloomsbury Leisure sites in Manchester, complete with POS support...
31/08/2026

We’ve secured a SXOLLIE Cider listing across all three Bloomsbury Leisure sites in Manchester, complete with POS support.

We are now pouring Golden Delicious, Granny Smith & Lush Lemon across all 3 sites and customer feedback has been amazing.

A great example of how winning listing within a group listing can build distribution, visibility and rate of sale across multiple venues - while giving the brand a stronger presence in a key on-trade market.

Well done Rhianna👏

📩 Looking to grow your drinks brand in the UK on-trade? Contact Jenny at [email protected] to find out how JME Drinks Consultancy can support your sales growth.

Since partnering with Hip Pop to accelerate new business across Manchester and London, our team has delivered:📈 34 new c...
28/08/2026

Since partnering with Hip Pop to accelerate new business across Manchester and London, our team has delivered:

📈 34 new customers won, including Rhode Island Coffee
🔄 9 existing customers grown
📍 New relationships and market insight across Manchester & London

A huge well done to Ciara and Romina for driving the project in the on-trade👏

It’s also great when the numbers are backed up by client feedback. Matt Barlow, Head of Out of Home at Hip Pop, said:

“We needed a fast solution to get feet on the ground within our home territory of Manchester and also start building insight into the London market. To get immediate feet on the street I was able to call on JME Drinks Consultancy to offer me a rapid solution to get going asap!

The team have been professional throughout with constant two-way feedback in a structured manner.

If you need an impactful team on the ground, gain valuable insight and start relationship building with your customers then I would highly recommend JME to offer that solution to other businesses within the sector.”

That’s exactly what we aim to deliver at JME Drinks Consultancy: experienced field sales support that gets brands in front of the right customers, wins new business and creates the foundations for sustainable growth.

📩 Need more feet on the ground? If your drinks brand needs field sales support, new business development or market insight, contact Jenny at [email protected]

Ciara secured a group listing for Hip Pop across all 8 Rhode Island Coffee sites across the North 👏Winning a group listi...
25/08/2026

Ciara secured a group listing for Hip Pop across all 8 Rhode Island Coffee sites across the North 👏

Winning a group listing is about more than adding one new account. It creates:
✅Greater distribution across multiple venues
✅Increased volume potential
✅Stronger brand visibility and recognition
✅A platform to drive rate of sale at scale

This is exactly what we mean by commercial field sales: winning the opportunity, building the relationship and turning distribution into sales.

📩 Looking to grow your drinks brand across the UK on-trade? Contact Jenny at [email protected] to find out how JME Drinks Consultancy can support your growth.

JME Drinks Consultancy does sampling campaigns that actually drive sales, not just noise.We’ve been working with Rude Bo...
21/08/2026

JME Drinks Consultancy does sampling campaigns that actually drive sales, not just noise.

We’ve been working with Rude Boy UK to deliver targeted sampling activity in Cash & Carry, helping drive brand awareness, product trial and sales while supporting current promotional deals.

Our experienced sampling teams know how to turn liquid on lips into commercial opportunity:

✅ Engaging with customers to start meaningful conversations
✅ Communicate the brand story quickly and effectively
✅ Driving product trial to encourage purchase
✅ Supporting promotions and upsell deal opportunities

For drinks brands, effective sampling is about more than creating awareness. It’s about getting the right product to the right consumers, and turning trial into sales.

At JME Drinks Consultancy, we provide trained field sales and sampling teams who understand the drinks industry and know how to represent brands commercially.

📩 Looking to drive trial, awareness and sales through sampling? Contact Jenny at [email protected] to find out how JME can support your brand.

Are you looking for support with a seasonal activation in the on-trade?We’re proud to have supported with the launch of...
17/08/2026

Are you looking for support with a seasonal activation in the on-trade?

We’re proud to have supported with the launch of Chandon Garden Spritz, including a nationwide programme across key hospitality venues such as Mitchells & Butlers Careers and The Youngs Estate.

Our objectives were simple: staff training, brand advocacy, consumer sampling and on-trade activation.

The results:
📍 116 venues engaged
🔄 404 site visits completed
🎓 50 venues trained
👥 303 hospitality staff trained

From menu compliance and perfect serve ex*****on to liquid-on-lips sampling, this project shows how targeted field sales and brand activation can drive awareness, confidence and long-term rate of sale in the on-trade.

At JME Drinks Consultancy, we help drinks brands launch successfully, grow distribution and build lasting relationships across the UK hospitality sector.

📩 Looking to grow your brand in the on-trade? Contact Jenny Mary Elliott at [email protected] to find out how we can support your next launch.

Growing Double-Barrelled Brewery’s On-Trade Presence 🍻Since partnering with Double Barrelled Brewery, JME Drinks Consult...
14/08/2026

Growing Double-Barrelled Brewery’s On-Trade Presence 🍻

Since partnering with Double Barrelled Brewery, JME Drinks Consultancy has helped strengthen the brewery’s commercial strategy across the South.

Our support has included:

🍻 Implementing a streamlined CRM process using Bowimi integrated with Breww
🍻 Improving pipeline visibility and sales opportunity tracking
🍻 Opening new route-to-market opportunities
🍻 Driving new business and increasing rate of sale through dedicated field sales

This project shows how the right combination of field sales, commercial strategy and on-trade expertise creates sustainable growth for drinks brands.

📩 Looking to grow your brand in the UK on-trade? Contact Jenny at [email protected]

Team SCOTLAND 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Looking for an experienced promo staff member and ideally someone who can also drive a transit van...
10/08/2026

Team SCOTLAND 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Looking for an experienced promo staff member and ideally someone who can also drive a transit van OR can buddy up with someone to do just the driving?

We pay £18 per hour for the sales work and £14 per hour for driving.
All train / travel / fuel fully paid for.

Monday 24th August travel to Newcastle on train. Collect the Van from , Gateshead NE11 0RQ, drive to Polmadie, G42 0PH.

Tuesday 25th - active selling in depot
Wednesday 26th. - active selling in depot, transport van to Springburn depot - 246 Flemington Street, Springburn,G21 4BY
Thursday 27th - active selling in depot
Friday 28th - active selling in depot
Saturday 29th - active selling in depot
Collect the Van, Monday 31st August and drive to Birmingham B5 6TG
Train back from Birmingham to Glasgow.

DM me on WHATSAPP (not on here pls) to get more info and a pic of the van! 🚐
07366500554

This will go on Secret Promo ads page tomorrow!
JME Drinks Consultancy

How do you create demand for a drinks brand before the listing?You get the product into the hands of the right audience....
10/08/2026

How do you create demand for a drinks brand before the listing?

You get the product into the hands of the right audience.

Our team recently delivered a consumer sampling activation for Hip Pop at Work.Life Borough, creating an opportunity for members to try the range, share feedback and discover the brand.

The activation helped deliver:
✅ Valuable consumer insight on SKU preferences
✅ Increased brand awareness with a new audience
✅ Conversations around introducing Hip Pop into member experiences, including Wellness Wednesdays and Pizza Thursdays

At JME Drinks Consultancy, we support drinks brands with field sales, consumer sampling and brand activation to create awareness, drive trial and build the foundations for long-term commercial growth.

Getting listed is only the beginning - creating demand is what drives rate of sale.

📩 Looking to grow your drinks brand in the UK on-trade? Contact Jenny Mary Elliott at [email protected]

Staff training matters after winning a listing, securing the listing is just the first step.After winning the WORQ Hospi...
07/08/2026

Staff training matters after winning a listing, securing the listing is just the first step.

After winning the WORQ Hospitality Group for SXOLLIE Cider and Badachro Distillery, Andrene and Rachel completed their first staff training session at Riva Hotel, and are keen to deliver more training across all four venues.

Why? Because knowledgeable teams make confident recommendations, and confident recommendations drive rate of sale.

At JME Drinks Consultancy, we don’t just win listings - we help brands build advocacy behind the bar through field sales, staff training and on-trade activation.

📩 Looking to grow your drinks brand in the UK on-trade? Contact Jenny at [email protected]

We’re proud of the work Double-Barrelled Brewery and JME Drinks Consultancy have achieved together across the South🍻Led ...
05/08/2026

We’re proud of the work Double-Barrelled Brewery and JME Drinks Consultancy have achieved together across the South🍻

Led by our Field Sales Manager Lenia, the project has strengthened Double Barrelled’s commercial structure through improved CRM processes, expanded route-to-market opportunities, and a focused on-trade sales strategy.

As part of the project, JME Drinks Consultancy was also trusted to recruit Belle as a BDM for Reading. She secured new business in her first week and continues to win new listings across the region 👏

From field sales leadership to sales recruitment, we help drinks brands build the teams and strategies they need to grow.

📩 Looking to strengthen your sales team or grow your brand in the UK on-trade? Contact Jenny at [email protected]

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Manchester

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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