19/10/2026
If we didn't sell out at an event, does that mean it wasn't a success?
Well that depends on how you measure success.
Because if all you care about is the numbers, then maybe.
But if what you care about is building a business that connects with people then you can view it differently. Meeting customers, sharing experiences and learning from other businesses, it all has value that helps you grow.
And there are so many things you can't control when you attend events. You won't always find the sweet spot of taking the perfect amount where you never miss a single opportunity to connect with a customer but also have nothing left at the very end of the day.
We are always open about when we get things right but when we get things wrong it's equally valuable. And the gamble of the silly effort was unnecessary on this occasion, but that doesn't mean it wasn't worth it ๐ค