EAT by AMY

EAT by AMY EAT by AMY is a plant-based bakery based in North London.

There are several ways to get your hands on our bakes:
- orders for North London delivery/collection
- online postal treats delivered across mainland UK
- food markets across the capital

13/05/2026

If you’re running this weekend make sure you look out for us!!

27/04/2026

Watching the London Marathon as a founder is always an emotional experience, but not for the reasons you might think.

It’s a visceral reminder that we are at our best when we are doing things that are objectively hard. In a world obsessed with “optimization” and “ease,” the marathon is a massive proof of concept for the human spirit: self-worth isn’t found in comfort; it’s earned through endurance.

As a business owner, it’s easy to get discouraged when things feel difficult. But “hard” is the point. Whether you’re at mile 22 or navigating a tough year in retail, the growth is in the struggle. Stop chasing the easy path and start leaning into the challenge.

That’s where the resilience is built.

26/02/2026

Surprisingly I’m not the go to advocate for entrepreneurship. Owning and running a business is not for the faint hearted - especially when we don’t live in a country that encourages growth and innovation.

My advice? Exhaust every risk free option before entering into the crazy world of business.

24/02/2026

I am no politician but I do have lived experience running businesses. Here are a few ideas that I believe would benefit both small businesses and the economy as a whole.

30/01/2026

Off the back of my conversation with last week, I thought I’d give a bit of explanation as to why I think business rates are so unfair on small business owners.

We should not have to bear the same load as big chains and businesses with massive investments behind them. It is unreasonable and a massive factor in the drastically changing landscape of our high streets. Independents need support.

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The Ivories, 6 Northampton Street
Powys
N12HY

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