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About Us

Fabulous Freefrom Factory is a family-owned business, driven by a passion for creating the best tasting dairy-free treats.

Long before the current vegan and vegetarian trend exploded, husband and wife team Joseph and Deborah sought to establish an ethical, dairy free chocolate brand. Both felt strongly that lactose intolerants, vegans and vegetarians should have the same great taste and quality treats available to them.

In order to make this dream come true, they both left their successful careers; Joseph as Director of Buying for supermarket giant Waitrose and Deborah as a food assortments creator for a high-end food retailer to start the Fabulous Freefrom Factory; where they are now joined by the second generation; their son Calum.

Joseph and Deborah wanted to develop something truly unique in the Free From sector. At the time a very limited assortment of dairy free chocolate bars dominated the Free From aisles. Some were “milk” chocolate alternative’s, although the vast majority were raw, dark chocolate and naturally didn’t contain milk products. This didn’t hit the spot for the majority of milk chocolate lovers out there!

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