17/06/2026
I get asked this constantly: “So, is sustainable hospitality just code for going vegan?” And here’s why it isn’t.
Sure, we create a lot of plant-forward and completely plant-based recipes for clients, as part of sustainable menus. But whether a menu is sustainable or not is not as simple as how plant-forward or plant-based or not it is.
In this podcast hosted by David Chenery from Reassemble we talk about this very point.
Menus in restaurants can account for upwards of 60-80% of a venue’s measurable carbon impact, and meat and dairy are often the biggest single contributor within that. So it’s an easy leap to make: cut the meat, solve the problem.
But it’s not that simple. Well-farmed meat isn’t the enemy. Pasture-fed beef, for example, is nutritionally superior to a lot of the alternatives people reach for instead. The research on this is genuinely hard to argue with.
Sustainable hospitality isn’t about meat or no meat. It’s about redefining what “good” actually looks like, across 3 pillars - people, planet and profit.
That’s the approach we take, to help our clients run sustainable and profitable businesses, and customers still deserve to eat what they want, just with a clear picture of where it came from.
Because the real question isn’t “meat or no meat.” It’s: do you know how it was produced? That’s where provenance and traceability come in, and it’s the standard I apply to every single ingredient on a menu, not just the meat.
Link to full episode in comments