18/06/2026
96% of adults in the UK aren’t getting enough fibre. 🤯
We were already looking at ways to improve our granola, but that statistic really stopped us in our tracks.
It challenged us to ask: could we increase the fibre content without compromising on flavour?
After months of reformulating, testing and tweaking, we think we’ve struck the balance – more fibre, less sugar and the same taste our customers know and love.
Because if you’re eating granola regularly, we think it should taste great and do a little more for you.
Do you pay attention to fibre when choosing breakfast?
* the UK's National Diet and Nutrition Survey confirmed that 96% of adults fail to hit the daily target. Adults should consume at least 30g of fibre a day, but the average intake hovers around 16g to 18g, creating a significant "fibre gap".