Moore-ish

Moore-ish 🍰 One 20x20cm tin. Infinite bakes.
☝️ Cakes • No Bakes • Dupes • New each Sunday
📍 Hidden gems & local food finds in between

20/09/2026

Welcome to The 20x20 Project, a series where I show you how to bake EVERYTHING in one.

One tin. Every recipe. No excuses.

That’s the 20x20 Project, my rule for getting back into baking after running my own bakery for 3 years.

Follow for weekly proof that you already own everything you need to bake properly.

15/09/2026

If you want to be the smuggest baker in the room, then you need to bake these 6 ingredient M&S dupe shortbread biscuits 🍪

So simple to pull together, bake in less than 30 minutes - you’ll have everyone asking you to make them again and again. The perfect all year round sweet treat.

Want the recipe? Comment BUTTON and I’ll send it directly to your DMs.

15/09/2026

Hi, I’m Hannah | Baker | Recipe Developer | Southsea 🩷

I ran my home bakery, Moore-ish for three years. Built something I was so proud of. Then stopped.

I’ve spent the last few years baking for my favourite people, while quietly missing doing it ‘properly’.

So here I am, still working in corporate finance (silly mortgage to pay). Back with one tin, a plan, and recipes that don’t require anything you don’t already own!

Every Sunday bake I make fits in one 20x20cm tin. That’s the whole concept. It removes every excuse I ever had for not baking and every excuse you’ve probably had too.

If you love food but don’t really think of yourself as a baker, then follow along. That’s exactly who I’m building this is for.

So here it is, my friendly petition to be your go to baking gal 🍰💕 with some of my favourite food recs, dupes and obsessions along the way!

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