16/06/2026
You probably don't know this about me, but apart from being a nutritionist, I also work in marketing. So I've probably spent the last 5 years educating myself on the subject as first, before working for other brands and business owners, I 'needed' to learn how to run my own marketing campaigns. Strategy, email marketing, social media, networking, events, workshops, website optimisation... I have spent hours and hours attending courses,. consulting specialists and implementing their advice and my own strategies. So much so that although I didn't see many clients, I was busy as hell - feeling the constant Mama guilt of not spending this time with my son and not bringing as much money as I was hoping for either.
Now, I am not writing this to say that marketing is wrong - it isn't, if used wisely! It can be a wonderful tool of bridging the two, as in my case, the person that seeks support to feel better with the person that can offer this support. But what I want to share here is that the more I work.in the field and the longer I use these social media platforms, the more adverse I am to 'posting'. Because behind every post, reel, story, carousel, recipe, freebie - are hours spent on my phone or laptop - and I don't think that these hours are best spent (for me). Do they actually make their way to those who need the advice, reassurance, guidance, meal ideas? Or do these posts just get swiped by when we mindlessly scroll between what the algorithm believes we should be watching and reading?
It's hard to tell. But what I can say is that since I followed this resistance to 'be present' on social media, I have taken less pictures, videos, and scrolled less (but still too much on some days) - and that's the new 'trend' I want to follow.
And to finish with a call to action (as you do in marketing), if you'd like my support - grab my number and call me, or book yourself a call with me, and let's simply talk about what you need and if and how, I can help you. Call me old-fashioned!
Sending you best wishes!
Emilia 💫
