29/07/2026
What if your favourite sweets could be made better?
That's the question that inspired JOM.
Founder Josefin loved gummy sweets but couldn't find a version that matched her values. So she set out to create something different - organic sweets made with clean ingredients, real fruit flavours and the perfectly chewy Swedish texture she grew up enjoying. The result? A range that's proving you don't have to compromise on taste to make better choices.
We're proud to work with brands that challenge the norm and have a genuine story behind every product - and JOM is no exception.
We're curious...
When you're looking for a new confectionery brand to stock, what matters most?
Taste
Better ingredients
Standout packaging
A great founder story
Discover the story behind JOM and why it's one of our favourite better-for-you confectionery brands.
Read the full brand story here:
https://diversefinefood.co.uk/jom/