04/06/2026
Let’s get loud about this, wine friends: campaign is aiming for 1 million signatures to force parliament to seriously consider a 10% reduction in VAT for hospitality businesses, to fall in line with the rates across the rest of Europe
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3 hospitality businesses close daily due unaffordable costs. We have heard first hand from our amazing customers how difficult the last few years have been, with constant rising costs, and a reduction in VAT would go a long way to helping.
and the team behind the movement write: “A lower rate of VAT will reduce the cost pressures facing our sector, and it will mean more venues are able to stay open, rather than close the doors for good. Because when hospitality businesses close, communities lose far more than places to eat and drink - they lose connection, opportunity and local identity.
And people lose jobs. 100,000 jobs have gone in the last two years alone – and many workers have seen their hours cut.
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We’ve signed - make sure you do too, to support your local eateries, hotels, pubs and cafés etc 🥂
