29/08/2025
So pleased we were in a position to support Harry & Sam at the beginning and super grateful for our lovely working relationship and friendship ever since. SHRUB stands for everything we believe in and they work beautifully with their suppliers. Congratulations 🥳 Support local, regenerative, thoughtful farming wherever you can
Five years ago, Sam and I (Harry) started a small little company called Shrub, during the height of the Covid-19 pandemic.
While much of the country was on furlough, besides themselves with boredom, we were working harder than we'd ever worked in our lives. And we loved it. Still do.
They say it takes a village to raise a child the same can be applied to business. We are raised above the ground on the shoulders of all of you, too many to mention. Growers, farmers, our team, chefs, bakers, millers, makers, industry colleagues, business mentors, friends, family, neighbours, mechanics (too many mechanics) and simply people that are interested.
A special mention to Trevor and Sharon from The Old Dairy Farm and Shop, who gave us our first home, free of charge, until we got on our feet and even then asked for very little but gave us so much in company, motivation support and solace. We wouldn't be here without you.
Five years ago, we left behind a job and a company that represented everything wrong with our work culture and society today. Greenwashing, fakery, toxic work culture, gimmicks, finance grabbing, gambling, stepping on top of and over others. In response, we committed to each other, to be the antidote to this kind of behaviour. To prove this wasn't "just the way the world works". It is not.
Shrub is and always will be an integrity business. That is something the bigger players with bigger marketing budgets will never be able to attain themselves. Its our superpower, and we remain accountable to the people we surround ourselves with, who are themselves, people of integrity. Our team are our family and our suppliers and customers our cousins. I relationships are the glue of our business.
Who knows what the next five years hold. But we promise to do it as we always have and better.
Thank you to everyone who has been a part of our story along the way and we look forward to meeting those yet to enter into it.
Harry & Sam