14/10/2026
Case Study · Brand Activation · Manchester
Dolmio.
Don’t look back
in hanger.
A fully wrapped Airstream, free pasta samples and a campaign timed to Manchester’s Oasis tour dates.
Branded AirstreamProduct SamplingManchester
The Dolmio Airstream. Fully wrapped for the campaign.
The Brief
Manchester on tour.
Dolmio on the menu.
To coincide with the Manchester leg of the Oasis tour, Crazy & Co was commissioned to provide a fully wrapped Airstream catering trailer for Dolmio’s “Don’t Look Back in Hanger” activation.
The idea was to introduce Dolmio’s new range of sauces through free pasta samples. The trailer gave the campaign a distinctive home, bringing the brand’s graphics and the food together in one place.
The BrandDolmioA sampling activation introducing a new range of pasta sauces.
The MomentManchester’s Oasis datesThe campaign was timed to coincide with the Manchester leg of the tour.
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