Alamgeer Foods Ltd.

Our Story


Alamgeer Foods is a family company with its roots going back to 1979. This is when Mohammed Hafeez, the founder of Alamgeer Foods, opened a small grocery shop in Small Heath, Birmingham, England. This became an immediate success with our customers and within a decade, we grew from our humble beginnings to become a major importer and distributor of the finest quality authentic Asian foo

ds. We pride ourselves as the leading manufacturer and distributor of "Bassar". This is a term indigenous to Northern Pakistan and Kashmir meaning Curry Massala. For almost two decades, we have been using our secret recipe of traditional spices and herbs to produce authentic Curry Massala. Our recipe, that our grandmothers used, is to this day a beautiful, tasteful, watering odour; not pungent, but evocative. This is the only powder mix that is needed for an excellent curry, no other additional spices are required! In addition to this, our extensive range of products includes lentils, spices, grains, pickles, deserts and drinks. The Alamgeer brand has become synonymous with all the qualities and virtues associated with fine Asian produce. We are confident that you will be happy with our products and we guarantee the stringent quality controls at every point of the packaging and distribution process. At Alamgeer our philosophy is simple: 100% customer satisfaction. Indeed, we are committed to providing our customers with the best quality, the best value, and the best service.