Out To Launch Ltd

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06/07/2026

šŸ«  whatā€™s everyone elseā€™s thoughts on this?

I honestly feel a lot better since I had this little rant to myself in the car šŸ˜… recognising how weā€™ve got to where we are and our constant chase for the consumers attention.

It WAS easier back in the day when there was so much to go after, everything was so new and uncharted and the consumer was hungry (literally) for these new convenience products that would make life so much easier, and hello Chicken Kiev!

And now? The consumer is hungry for convenience which is whacky, crazy and share-worthy & will give them a story to tell (and something for us to all talk about too šŸ˜…!)

When I say it was easier I donā€™t mean it was easier to launch products, that was harder as it was all so new but identifying the consumer need was more obvious, the world has gone slightly mad (possible understatement?!) so we are all seeking more fun and things that cheer us up, I get it, but anyone else feel like itā€™s going to far? And at what cost, i dont believe thee products are setting the world alight from a commercial perspective and I fear wastage is very high, so, what is it acheiving?

30/06/2026

Beautiful setting this morning, Iā€™m hosting a roundtable for excited to chat all things NPD!

Iā€™m at mackintoshofglendaveny in Aberdeenshire today, itā€™s in the most beautiful spot and the weather is a lot more plea...
26/06/2026

Iā€™m at mackintoshofglendaveny in Aberdeenshire today, itā€™s in the most beautiful spot and the weather is a lot more pleasant than it was in the midlands, sunny but a lovely breeze.

Iā€™m learning all about cold pressed rapeseed oil and feeling very passionate about the labour of love that goes into this Scottish grown and made oil.

I canā€™t wait to share the whole story with you!!

26/06/2026

Iā€™m at in Aberdeenshire today, itā€™s in the most beautiful spot and the weather is a lot more pleasant than it was in the midlands, sunny but a lovely breeze.

Iā€™m learning all about cold pressed rapeseed oil and feeling very passionate about the labour of love that goes into this Scottish grown and made oil.

I canā€™t wait to share the whole story with you!!

25/06/2026

Anyone else feeling it? When will this end šŸ„µšŸ„µ

17/06/2026

Working in the food industry is a huge part of who I am as a person, my 7 years running Pudology sealed this because building a food startup from scratch leaves you with battle scars (I mean experience šŸ˜…) that become part of you. I promised myself I would use my experiences to help other founders and businesses to succeed, so thatā€™s what I now do and I love it!

17/06/2026

Flashback to my Pudology days, so many lessons, so many regretsā€¦but way more happy memories and LEARNINGS šŸ™Œ

15/06/2026

These lamb koftas from ā€œPersianaā€ have ruined every other kofta for me šŸ˜…šŸ™Œ

Theyā€™re so good I forgot to get the cooked article to share with you (oops!) but the blend of these ingredients works so beautifully I still wanted to share and hugely recommend this whole book.

Huge thanks to for sharing her favourite book with me now I can see why šŸ¤¤šŸ˜

All credit to Sabrina Ghayour. I just keep coming back to this page until itā€™s falling out of the book.

Save this one for the weekend.

Follow along for more of the food and products I love and behind the scenes product development

14/06/2026

20+ years in food and Iā€™m still not bored. Not even close. No 2 days are ever the same thatā€™s for sure; from visiting cake factories one day to sorting out food safety challenges the next day, the challenges never end.

That variety is the job. And it never gets old.

13/06/2026

Most food brands fail before they even reach the shelf. Not because the product is bad ā€” because the strategy behind it was missing.

After 20+ years working across retail, manufacturing and founding my own brand, Iā€™ve seen exactly where it goes wrong (and how to fix it).

This is the start of sharing that with you. Follow along for honest insight, real strategy, and behind-the-scenes look at how food products actually get developed.

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Moreton Morrell College, Moreton Morrell
Warwick
CV35 9BL

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