Six years after the product launch, the company is now selling more than 100 million cans a year, with sales of $80 million in '08 and $180 million in 2009. BLU Energy has a 15% share of the energy drink market in Poland and Portugal; in Israel BLU is the market leader with a 55% share. BLU Energy is distributed in over 20 countries, including a number of European countries (Germany, Czech Republi
c, Hungary, Bulgaria, Russia, Cyprus and Greece) as well as countries in Central America, Africa, Australia, Far East and the Middle East. BLU's main goal was to have the same taste as the energy drink that originated in Thailand 30 years ago, with even better, smoother aftertaste for a significantly cheaper cost! Tasty, high quality product for a significantly less expensive cost! . BLU Energy is going after a younger target market: 15-35 years old who are looking for adventures, a "good mood for fun, mind and work" while saving them some pocket money. BLU Energy has been in the market successfully as an international company for years, that gives us credibility and power as a brand name compare to so many energy drinks that come and go. People love this product because it simply gives them the energy they need along with the same traditional taste like people expect and got used to, ; with much better, smoother aftertaste for significantly cheaper cost. BLU Energy is the new sizzling energy drink that is taking the bull by the horns!!!
