22/10/2026
In news that will come as a surprise to everyone, Heineken have been ordered to pay €111 million in damages to a Greek brewing company after the Hellenic Competition Commission found that Heineken had "used its dominant position in the Greek b**r market for at least 16 years in order to exclude competitors".
According to The Drinks Business, a spokesperson for Macedonian Thrace Brewery described the way Heineken operated as "a culture founded upon a formula of systemic abuse, denial and disregard for the competition laws of the countries where it conducts its business"
Demetri Chriss, a director of MTB said: “Heineken abused its dominance believing that smaller rivals could never afford to fight back".
At least we can feel comfortable here in Ireland that such a situation could never occur here and that our own CCPC would be straight on the case if there was ever was a case to be answered.
Full story in the comments.