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ADAMA is one of the world's leading crop protection companies. ADAMA is a global leader in crop protection. We Listen > Learn > Deliver. It’s as simple as that.

Our passion for agriculture, coupled with an equal passion to serve our customers, means we listen to farmers and experts, learn from their insights, and deliver high quality, effective solutions growers need to produce healthy crops, enhance yields and maintain sustainable farms. With one of the most comprehensive portfolios of differentiated, high-quality products, and state-of-the art R&D, manu

facturing and formulation facilities around the world, ADAMA reaches farmers in over 100 countries with the specific solutions they need. DISCLAIMER
We hope that you find our stories and posts interesting and we welcome comments with all points of view, whether positive or negative. We do reserve the right to remove posts that are offensive, promotional, not relevant to the topic, contain inappropriate language, hate speech or personal attacks.

15/06/2026

🌟 Shining a Light on Impact: Meet this year's ADAMA Spotlight Awards Winners 🌟

Every year, the ADAMA Spotlight Awards recognize teams across our global organization who bring our values to life through initiatives that drive real impact - for our customers, our company, and our communities.

Competing in 3 categories, this years winners are:

🏆 Delivering for our Customers
Field Force Expansion - ADAMA Brazil
By expanding its field presence with 30 specialized agronomy consultants, the team strengthened customer proximity, improved portfolio positioning, and drove significant impact across key regions in Brazil.

🏆 Making ADAMA Better
Acephate Technical & WDG Capacity Increase - ADAMA China, Sanonda
Through innovation and cross-functional collaboration, the team significantly increased production capacity, improved efficiency, and strengthened supply reliability - setting a new benchmark for operational excellence.

🏆 Impacting our People & Communities
“Farmers of the Future" Scholarship Fund - ADAMA HQ, CSR
This initiative supports the next generation of farmers by helping agronomy students affected by the war continue their studies and contributes to the future of Israeli agriculture.

These projects reflect the dedication, creativity, and collaboration that continue to move ADAMA forward.

👏 Congratulations to our winning teams, and to all of this year’s finalists.

10/06/2026

🌽 Maize drives a lot of demand - from livestock and industrial production to global food systems.

This puts real pressure on decision-making throughout the season. Flowering-stage drought stress, nitrogen losses and pest pressure can tighten the margin for error fast.

👉 Swipe through to see what's shaping maize today, plus practical approaches to protect performance in the field.

04/06/2026

🌎 This World Environment Day, we’re reminded that real climate action starts with the choices we make inside our own operations.

We’re turning ambition into action - reducing greenhouse gas emissions one decision at a time.

Take a look 👇

03/06/2026

🌱 Great to connect with growers and local agents at a recent Farmers Day in Hoopstad, South Africa.

We had some really good, practical conversations around crop protection - looking at solutions like Custodia®, Rimon Fast®, MCW EOS® and Poquer®, how they fit in spray programs and perform in real field conditions.

The strong engagement and open discussions made it a valuable day for everyone, helping build confidence ahead of the coming season.

A big thank you to the ADAMA South Africa team for making it happen and your continued support of growers on the ground. 👏🌾

01/06/2026

Rice growers in India know the risk all too well. When Brown Plant Hoppers (BPH) hit, they can wipe out an entire season's worth of work.

That’s why ADAMA India set out to do something different: create a solution that protects both yields and livelihoods.
BAZAK® combines two active ingredients powered by our unique patented Effervescent Formulation Technology, delivering fast solubility, strong BPH control and peace of mind.

In its very first season, BAZAK® reached 120,000 growers and protected 160,000 hectares of rice, helping secure both crops and incomes across India.

👉 Read the full story from the field: https://bit.ly/4fMuwuG

29/05/2026

Let’s get to know Daniel Sherman, our Biokinetic Lab Manager. 🔬

Daniel brings a passion for smart experimental design, rapidly screening the latest products and identifying the best candidates for field trials. With Daniel leading the lab, speed and agility drive everything we do.

🎬 Watch this fun behind-the-scenes video to see what’s happening in the Biokinetic Lab and how innovation moves from concept to field.

22/05/2026

Protecting soybean yield potential late in the season starts with staying ahead of disease pressure.

Adama Argentina recently joined growers and independent technical advisors at a soybean field day hosted by Lares, a key advisor group. The meetup was focused on late-season disease management in one of the country’s main production regions. 🌱

Around 65 growers attended to exchange field observations and discuss current disease pressure ahead of the upcoming season.

One clear takeaway was the importance of protecting soybean crops during critical reproductive stages, particularly against late-season diseases such as Septoria and Cercospora kikuchii.

Effective fungicide selection and application timing continue to play a key role in achieving strong performance in the field. 🍄

During the event, ADAMA Argentina presented their new fungicide strategy featuring Zarco, a triple ready-mix positioned in the high-performance segment. 💪

Thanks to everyone who participated and contributed to the discussion and on-farm learning.

20/05/2026

Welcome to the Formulation Research & Development Lab, or as David Mocatta, Leader of the Herbicide Sector, calls it, "where the magic happens."

David is joined by Diana Poliak, Formulation Team Leader, a key contributor to the development of Asorbital® Formulation Technology at the MCW site.

12/05/2026

🌾 New herbicide solution for Australian cereal growers 🌾

W**d pressure isn’t getting any easier, and neither are the decisions farmers face each season.

Introducing Marathon® - a new pyrasulfotole-based herbicide launching for Australian cereal growers in 2026 - and already marking its first on‑farm adoption.

After a recommendation from his agronomist, Anthony from South Australia, chose Marathon® to tackle wild radish, valuing how easily it fits in the tank with other products.

Marathon® combines proven chemistry with advanced high-load formulation technology designed for real farming conditions.

Here’s how it helps:

✅ Effective early-season control to reduce w**d pressure
✅ Strong crop safety in key cereals like wheat and barley
✅ Tank-mix flexibility to support Integrated W**d Management
✅ A practical tool to help manage resistance and protect productivity

Marathon® is designed to fit seamlessly into today’s farming systems-delivering reliable performance where it matters most.

👉 Learn more:
https://www.adama.com/en/media-releases/adama-first-pyrasulfotole-based-product-marathon-australia

**dManagement 🌾

11/05/2026

ADAMA Romania’s South Commercial Team recently brought together growers and key opinion leaders for an evening of conversation and reflection on the current season. It was an opportunity to listen, learn from one another and shape how we can deliver greater value moving forward.

As growers move away from traditional practices and expectations evolve, we are adapting our approach to include more exclusive, peer-level experiences that support meaningful dialogue and build relationships.

We also looked ahead to the 2026 campaign and introduced upcoming solutions, including Avastel®, Edaptis® and Cosayr®, part of our Innovation Portfolio designed to deliver performance, sustainability and long-term profitability.

Thank you to everyone who joined us for their trust and continued partnership.

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