Children are fussy eaters and a mother puts in at least 4 hours daily to feed them home-cooked food. Even with these painstaking efforts, a mother is still not sure whether her child's nutritional requirement is being fulfilled or not on a daily basis and her concerns about the child's brain development, immunity, eyesight, and growth remain unanswered. This is because:
(1) Knowledge of macro and micronutrients required by her child at his age is limited
(2) She is not sure how much daily nutrition her child needs
(3) She risks if the ingredients in the food items are natural or not,
(4) She lacks information on what food items contain what nutrients and finally
(5) What nutritional ingredient is required to address specific concern areas
What compounds this challenge for mothers is:
(1) easy availability of tasty and addictive junk food,
(2) pampering influence of grandparents and friends
(3) increasing prevalence of both parents working leading to paucity of time
(4) dependency of the parents on an outside help/childcare due to other pressing responsibilities
IYURVED aims to solve these challenges for the parent. It wants to help parents looking to feed nutritious and tasty food that is affordable and backed by science so that they can be at ease with the confirmation that their child is getting required nutrition of the day. In addition, IYURVED strives to make it even easier for a parent by making nutritious food available in convenient & attractive formats so that the children themselves ask for and consume it every day. Disclaimer: Iyurved is not responsible for curing or treating any ailment. All the information shared on this page and Kids Nutrition group is based on personal experiences or derived from public resources. Please check with your doctor for any food allergy or health conditions.
