Nissin founder the late Momofuku Ando developed the three concepts that make up Nissin’s corporate philosophy.
“Syoku Soku Se Hei” - “Peace will come to the world when people have enough to eat”
“Bi Ken Ken Syoku” - “Intelligent eating for beauty and health”
“Syoku So I Sei”- “Creation of foods to serve society”
Description
In 1958, Momofuku Ando, the founder of Nissin Foods, invented instant no
odles as a quality, convenient food product that is ready to eat just by adding some hot water. It was an invention motivated by his intense desire to help feed the masses suffering from the food shortages in the period after World War II. Fifty years on, our instant noodles have become part of people's daily lives throughout the world. And the industry we pioneered, instant noodles, is foraying into ever-newer markets with resounding success. In 1971 we came up with another revolutionary product: cup-type noodles. This is a concoction of soup, toppings and noodles, all contained in a single container that can be used for storage, preparation and servings. Indo Nissin Foods Limited, a subsidiary of Nissin Food Products Company Limited, Japan, was incorporated in 1988 and is committed to developing brands that communicate the wholesome taste, satisfaction and fun of instant noodles along with food safety and customer enjoyment.
