KEYI biryanis is the first food startup in India for wholesale supplying varieties of biryanis to hotels, restaurants, QSRs, catering units, fast food centers, etc. At KEYI biryanis- we support unorganized food service enterprises like small local restaurants etc to sustain.. KEYI biryanis- the first commercial biryani startup in south India for supplying variety biryanis to small food service ent
erprises like restaurants, etc for their retail. We supply a wide range of high-quality biryani dishes consistently prepared by expert biryani chefs in massive quantities using the original quality ingredients, for small hotels, restaurants, catering, food parcel centers, etc for their daily retail. Covid has adversely affected this sector- seriously. "KEYI biryanis" is a socially motivated wholesale food supply enterprise to support 1000s of small local food entrepreneurs like small restaurants, local caterings, food centers, etc to come out of Covid. At KEYI, we help them to go along with the new trends in the foodservice field. And we help them to attract customers, maintain growth and happiness. So, it makes joy and happiness in 1000s of food service business families. Biryani business . Today, biryani is a popular Indian dish that children and adults alike love to eat at any time. It is also part of India's rich heritage. Biryani is the main dish for any event, be it small or large, rich or poor. In India, in restaurants, a variety of biryanis is the most demanding dish. Biryani is the most ordering dish in India as Dine-in, parcel, and party orders. Interestingly, Biryani was the most ordered food dish in the Covid era. The Indian biryani market is projected to grow by 10 percent a year to reach rupee 50,000 crore by 2025. Yes, the biryani business is vibrantly growing. The importance
of authentic biryani
Authentic biryani with the same taste and quality- that's what everyone loves. Anywhere, restaurants that serve authentic biryanis to customers are popular and successful.. Dine-in, Party, and parcel orders increase only if their biryani is liked by customers- and attract more customers. The taste, quality, and authenticity of the biryani are inextricably linked with the skill of the cooks who prepare it as well as the high quality of the ingredients used in it
The problem
small restaurants facing. As we all know, biryanis is the most ordered dish in restaurants. The daily sale- dine-in, parcel, and party orders, in restaurants mainly depend on the biryani quality and taste they serve. The biryani quality and taste depend on expertise of chef and ingredients used in. But, for small restaurants that sells only 30 to 50 biryani a day cannot hire an expert biryani chef. Similarly, for small restaurants often do not get high-quality biryani ingredients locally - and locally the price can be very high. As a result, 90% of small hotels and restaurants often fail to serve the biryani the customers like. It adversely affect their total business- dine in, party and parcel orders.. This is the problem small restaurants facing. The solution....
At KEYI,
We solve that problem - simply. KEYI's biryani supply service is much essential to small restaurants, food centers, etc today. Because, at KEYI, we prepare authentic biryanis in massive and supply this top-notch biryani on-demand at client restaurants' doorstep- for the price lower cost than they preparing themselves. Yes, our assurance to client restaurants is that consistently deliver high-quality biryani on their doorstep for less than the cost of preparing it on its own. It definitely attracts more customers- improves their satisfaction. So, daily business and profits increase- dine-in, parcel, and party orders increase. It makes the local popularity and fame. Authentic biryani by KEYI
As a company that produces and distributes around 25,000 biryani daily, it can hire some of the best biryani chefs for cooking. Similarly, high-quality biryani ingredients can be bulk purchased from the respective original sources at the lowest possible prices. Yes, when expert biryani chefs work with high-quality ingredients, unique biryani with real taste and quality is ready for distribution. How KEYI
could prepare and supply authentic biryani?. Because of Massive production under the expert chefs, the cost of production and wages is greatly reduced while maintaining great quality and taste comparing small quantities in restaurants. Moreover, the price goes down nicely as the ingredients are bought together in bulk from sources. It heavily reduce biryani cost and improves quality. So, KEYI company can produce and regularly deliver high-quality and genuinely flavored biryani to small restaurants, hotels, catering, etc for the lowest prices. We guarantee the wholesale supply at their shop steps at a lower price than what they prepare on their own. We deliver hot dum biryani at hot chembu at clients' shop steps!!. START SALE
Production unit at maximum 15km surrounding and one dedicated delivery vehicle for every 10 restaurants to ensure timely prompt delivery- nothing tension. Expected date
of commencement of business
We have been working for the last one and half years for adequate setup. Now, we are able to commence by the first week of January 2022- depending on the fund availability. Because we have sufficient orders in hand- from 300+ restaurants. We have ready kitchen setup, Chefs, and delivery transport (logistic) setup by contract. And we have responsible suppliers to supply ingredients. We need the FUND only. Management
Promoter:- Kozhikode native, 10 years experience in Restaurant Supply (i.e. wholesale supply of essentials, food, and non-food items required for hotels, restaurants, catering units, etc.) in India and abroad, and MBA in General Management. We have been appointing IIM graduate to manage the day-to-day business professionally. For professional administration, KEYI has got a team of energetic people for office, marketing, supply, and coordination. However, KEYI's real strength is in a group of experienced chefs that work with us and a large network of entrepreneurs who are owners of our client foodservice businesses. We always collect suggestions and feedback from clients, investors, workers, and the public for continuous betterment. Together we can. Variety Biryanis
We are a startup to supply varieties of biryanis to restaurants etc. So, now our specialization is in the most popular biryanis. Products are
KEYI special biryani
KEYI has its own premium Malabari & Hyderabadi biryani
Malabar special
Original Kozhikode biryani
Original Thalassery biryani
Malabar special veg. biryani
Hyderabad special- Chicken, meat and Veg. Arabian special
In this, most frequent is
KEYI special
Malabar special (Chicken & meat)
Malabar special Veg. biryani
And occasionally we will introduce Moghul, Lucknowi, Karachi, Kolkata special biryanis. At KEYI, we use only the meats of healthy chicken, goat or sheep, and buffalo. We do not use meats of cows and any non-permitted animals in any form at all. We follow the HALAL practice in meat preparation. Marketing
KEYI starts with having a ready order in hand for the preparation and distribution of 15000 biryani in a day. It suffices for a very profitably starting. Yes, in Kozhikode, Malappuram and Ernakulam districts alone, 300 small restaurants and food centers already joined with us... as regular clients- each has a regular order of 40-100 biryanis daily. Yes, there is a regular order for 15,000 -17000 biryani a day from these 3 districts itself. And Bangalore coming another supply chain for 300-350 small hotels, restaurants, etc. So, we are above of our first phase business goal- a sale of 25000 biryani a day. Marketing is perfectly on its track. The response and expectations from our client small food service enterprises are awesome- that is the motive. Behind this enterprise are people with good experience in the modern restaurant supply sector- and have a strong link to the restaurant industry. The motivation behind
This biryani wholesale supply to restaurants etc initiated two years back in Hyderabad- in the land of biryani, considering the prolonged experience of the promoter in the restaurant supply field. It was just before the pandemic. Response from client restaurants was amazing. We could able to connect and supply to 110 restaurants and food service centers there in a short time- it was awesome. Unfortunately, we could not continue more than six months there due to pandemic lockdown.. The real inspiration and experience behind this great startup in Kerala is the awesome responses from small restaurants and food centers from Hyderabad- that inspired us. Then, the interest and requisite of small restaurants in Kerala also make us even more exciting. At KEYI, we support to improve the daily sale and profit of our clients like small restaurants etc,. We lead them to easier and profitable- tension free, food business. Business constitution,
Share, Investment, Profit- and Profitability
Now as a fresh startup of 3 promoters it is neither constituted as LLP nor limited company- and no liability to bank or any. But, by receiving new investors it shall be constituted as an LLP or public limited company depending number of investors (or shareholders) enters- as earliest as possible. KEYI's
NO cost way for kitchen setup
The kitchen arrangement is the most expensive part of this project. It may needs 4 to 5 kitchens in different locations to produce and supply 25000 biryani daily. Total it may cost 90-120 lacs for kitchens itself. But, at KEYI, the kitchen facility arranged by with a special contracts with third parties - especially with those who already have a ready kitchen system at their own expense. So, there is no need for huge capital investment for kitchens setting at the start - no dead investment- And no delay for starting- and no tension. The plan is to consider its own kitchens only when the company has its own funds in the future. Tension free
Production- agreement with chefs
We have been made contracts with expert biryani cooks to pay their wage considering prepared biryani by kilos with a provision to quality assurance. In this system, the chefs will arrange all labor staff. But, the biryani ingredients will be purchased in bulk and supplied by the KEYI company itself. So, there is no tension associated with biryani production and management as well quality is assured. So, the company as a whole can focus on the most important marketing-supply areas. These production and supply tactics are formulated from our proven past experience only. Working capital
So, all that is need indeed here is working capital investment only. Mainly the cost of buying and storing the biryani ingredients together in bulk. The fund - working capital, requirement for 10-12 days for preparing and supplying 25000 biryani daily is 2,00,00,000 (2 crores) . At KEYI, we do not expect bad credits. 100% of clients agreed with bill-to-bill payments- strictly - it helps us for smooth cash flow. . Funding
requirement & share offer
KEYI biryanis- the unique biryani wholesale supply startup with estimated project cost of rupee 3,00,00,000 (3 crore), looking for funding of rupee 2,00,00,000 (2 crores). In this, Investor/s of rupee 2 crores can be enjoyed a 45 percent share and profits while 55 percent shares go to the promoter. The required fund shall be raised through a combined way of equity crowdfunding, reward crowdfunding, angel (equity) investment, and private equity investment. In this, we raise rupee 100,00,000 (1 crore) through equity or reward crowdfunding while rupee 1,00,00,000 (1 crore) through angel or private equity-based investment. We shall accept rupee 1000 and its multiplies if equity or reward-based crowdfunding. And rupee 2,00,000 (2 lac) and above if angel or private equity investors. We accept equity (dividend) and reward based investments only- no need of debt or fixed interest-based investment. Biryani is a vibrantly growing business in India- the most promising business. So, we can expect above 25% return for investment - payout as monetary or equal valued rewards. Profitability- and profit
Precise planning, as well as suffice orders in hand to make a profit from the very beginning, is very positive. There are no dead investments and no debt dues is another attraction. It is hoped that the company will be able to start paying dividends in the first few months of starting. Overall, the biryani business is one of the most lucrative and attractive foodservice businesses. The investor/s can expect an annual return of 25 - 30 percent minimum And attractive biryani coupons for local investors- from Kozhikode, Malappuram, Ernakulam and Bangalore, depending on their investment. Reward-based crowdfunding investors from other states and abroad will get equally valued rewards and offers- regularly. Why should you join us? Firstly, it is the vibrantly growing biryani business- yes, biryani is the most popular and most ordered food business in India. This service is most essential to proposed clients - it is demanded by clients. Suffice orders in hand to run profitably in advance to starting. The promoter team is well experienced in this same field of modern restaurant supply. No dead or unnecessary investments- so, no fear of big loss. Prompt bill to bill payment from clients. So, smooth cash flow is assured. And importantly, it assures a minimum annual return of 25% to investors- profit rate may grow up to 50-60%.. Future plan-
stage by stage development project. From starting itself, we are able to start with an order in hand for selling 15000 biryani daily to 300 client restaurants, etc. It is much higher than the volume for break even. And able to increase the order to 25000-30000 biryanis daily, by 6 months- by adding another 300+ client restaurants from Bangalore. We could meet here the first phase sales target and start to dividend payout. Our medium-term target is to distribute 50,000 biryani per day by December 2023. While the long-term goal is the stage-by-stage growth to produce and distribute of 250,000 biryani per day to 5000 client restaurants, caterings, food centers, biryani points, etc by expanding across south India- by 2030.. Our own branded chain with 1000+ premium biryani parcel points at main metro cities like Bangalore, Hyderabad, Chennai, etc is part of our middle to long term plan- to complete by 2025. A network of simply and singly operating biryani parcel points to offer premium quality biryani at budget price- parcel only counters. As well as we dream stock market access by 2028. . Our inspiration is the booming Indian economy- it may touch 5 trillion dollar by 2027, the fast increase of middle-class families, and the growth of financially independent youths
Humanity first- charity wing. Giving back to the community is part of our value. We have contract to supply biryani to a "food for poor" NGO startup at a 40% reduced rate regularly. And we have a special wing to supply biryani and sadhya to orphanages, poors' residential colonies, colonies of disadvantaged, calamity settlement colonies, old-age homes for poor, etc at the reduced rates under the sponsorship of Indian and foreign good people. Moreover, we ourself to distribute 1% of our daily production to the poor community- regularly. Totally, 10-15% of our net-profit is to giving back to community as free food. We believe in humanity first.
