Bangs is India’s first domestic spiced flavored fried chicken brand which came into existence in Chennai in the year 2009. The company’s Founder Asvin Simon, owing to a passion for fast food, thought of banging the fast food market with a new kind of twist in the menu and came up with the idea of launching Bangs. The company, which started with a small kiosk in just 80 sq.ft area, is now present
across more than 10 states, including Gujarat, Punjab, Tamil Nadu, Karnataka, Madhya Pradesh, Maharashtra, Haryana, Himachal Pradesh, Andhra Pradesh and Rajasthan, through 20 plus outlets. These outlets are a mix of three types of formats – Restaurant, Kiosk and Express. Other than Fried Chicken, Bangs also offers a variety of fast food options including Burgers, Wraps and Pasta, along with a large number of Sidekicks, tempting Desserts and Blends. The company operates a fully-equipped, state-of-the-art Research and Development facility to create new products and interesting combinations. Each new product is tested by a carefully selected consumer panel for an accurate and relevant feedback. Existing products are also constantly revised to increase quality and taste. It is made sure that the menu gets revised after every six months to attract the existing and new customers. Taking into account the positive customer feedback, Bangs adopted the franchising business model in the mid of 2010. Bangs is known for its tasty burger and fried chicken, variety of menu, low pricing and fast service options. The company has recently been recognized as one of the top 100 brands in India by Franchise India Corp. All its franchisees are benefited by the powerful brand association, operational and management support, extensive purchasing and distribution network and new product development. As a Bang’s franchisee, the outlet owner receives technical and marketing support on a continued basis. Periodic visits are carried out at the franchised outlet for business reviews, market development and general business coordination.
