18/06/2026
Greetings & good wishes
Trust all good with almighty grace
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The psychology behind why people order expensive dishes !!
People just don’t buy food
They buy perception
Ever noticed this 👇
A dish priced at 999 sells more than one at 1000
A premium dish increases sales of mid range items
That’s not luck
That’s psychology
SMART MENUS are DESIGNED, not written
Here’s what works :
- anchor pricing makes your premium dish set the standard
- tiered options increase average order value
- Add-on boost revenue without increasing effort
But here’s the deeper truth :
👉 if your dish doesn’t feel valuable, no pricing trick will save it
VALUE comes from :
- Presentation
- Story
- Quality
- Experiences
The BEST RESTAURANTS ( EATERIES ) don’t compete on price
They compete on perceived value ✔️
—
👇
https://sukshammehra.com
——
For SPECIALISED SUPPORT in both :
PRE-OPENING’s
&
POST-OPENING’s
Let us help you achieve your vision and ensure the long-term success of your eatery ✔️
—
https://lnkd.in/e7wws-T
https://lnkd.in/e4ugcyf
—
*fnbexcellency* : In quest of expansion prosperity, victory and happiness 🤞
*Counting continues* …
Looking forwards
Thank you kindly culinary regards,
*Suksham Mehra* ( *Corporate Consultant Chef / Associate Professor / *F&B Specialist* )
9560608851 📞
9311564053 📞
9996291966 📞