Excel Foods

Excel Foods Excel Foods Aasray Concept Foods is proficient in developing “Concept Foods” for the snacks industry.

We have embarked on a journey to provide a life of taste, excitement and health to its connoisseurs. We are here to present to all food lovers an exciting range of snack product which will tantalize taste buds of all- kids, youth and the old. We have the expertise and the experience to deliver the same. We aim to be the premier food company which does not mean being the biggest but it does mean be

ing the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth. Keeping all this in mind, for our plant, we have imported machinery of Japanese automatic technology, with state-of-the-art infrastructure. A completely clean and perfectly hygienic environment is maintained. Our production facility is fully automated with minimal human touch during production. On the whole we strive to present a product which is truly Indian in nature, yet international in taste. Research & Development
We strive to innovate, so we can provide tasty products that are good as well as fun. R&D in ready to eat food segment is the most important aspect for a company in this industry to survive. We have a fully designated R&D team which continuously undertakes development of new product. Our R&D team has opened a plethora of opportunities for us and the promoters of the company are on their toes to implement the same. The Company’s research focus comprised the following priorities:
• Successful completion of a series of tests required to develop safe and effective products.
• Innovative introduction of differentiated or improved products, offering a superior value-for-money proposition.
• Adherence to specifications (raw material use, formulation development, flavour development, shelf-life testing, finished goods specification, validation protocols)
• World class machineries, fully automated

The NER Sales & Marketing Annual Meeting 2025-26 at Hotel Palacio was an incredible success!The event kicked off with po...
09/04/2026

The NER Sales & Marketing Annual Meeting 2025-26 at Hotel Palacio was an incredible success!

The event kicked off with powerful insights from our Founder, Ashish Deorah, and Managing Director, Amrit Deorah, who shared their vision for the future of the company. Their leadership continues to be the driving force behind our collective success.

Following the keynote, Brand Manager Akshaye Bora took the stage to present our high-impact marketing strategy for the new season. We were also delighted to have Aman Kumar (Commercial Head, Excel Foods) in attendance, contributing to our commercial roadmap.

Congratulations to all the achievers who were recognised with awards and gifts for their outstanding contributions! 🎁✨

Our Annual Meet was more than just a review; it was a celebration of grit, strategy, and the incredible synergy between ...
06/04/2026

Our Annual Meet was more than just a review; it was a celebration of grit, strategy, and the incredible synergy between our West Bengal, Bihar, and Jharkhand Sales and Marketing teams.
We took a deep dive into the 2025-26 performance, analysing our milestones and setting the stage for an even more ambitious year ahead. The energy in the room was a testament to why Excel Foods continues to lead the way.

🏆 Honouring Excellence
A huge highlight was the awards ceremony. Our Managing Director, Amrit Deorah, personally recognised our top performers, handing out goodies, gifts, and certificates to the achievers who went above and beyond this fiscal year. Your hard work is the secret ingredient to our success!

🤝 Leadership & Vision
It was an honour to have our CFO, Aman Kumar, and Brand Manager, Akshaye Bora, in attendance. Their insights into the financial health and brand evolution of Excel Foods provided the team with a clear roadmap for the future.

Cheers to the teams for a stellar review and to the achievers who set the bar high. Let’s carry this momentum into the new year!

Building a healthier future starts within our own walls.We are proud to share that Excel Foods successfully organised a ...
27/03/2026

Building a healthier future starts within our own walls.

We are proud to share that Excel Foods successfully organised a Health Check-Up Camp this World TB Day. By providing medical screenings and Hepatitis B vaccinations in partnership with ESIC Medical College & Hospital, we are taking proactive steps toward a safer and healthier workplace.

Investing in our people is the best investment we can make.

We were delighted to host the students of Handique Girls’ College for an industrial visit to Excel Foods on 17th March 2...
18/03/2026

We were delighted to host the students of Handique Girls’ College for an industrial visit to Excel Foods on 17th March 2026.

The visit offered a practical glimpse into our manufacturing processes, quality standards, and day-to-day operations in the FMCG industry. It was great to see such enthusiasm and curiosity from the students as they explored how products move from production to market.

At Excel Foods, we believe in encouraging young minds by bridging the gap between academic learning and real-world industry exposure.

Wishing all the students the very best for their future endeavours!

Building a Brighter Future with Excel Foods Education is the foundation of a healthy society. Last week, the Excel Foods...
10/03/2026

Building a Brighter Future with Excel Foods

Education is the foundation of a healthy society. Last week, the Excel Foods team visited the bright students of Dulongnar R.C.L.P. School in the Ri Bhoi District.

We believe that no student should have to worry about basic necessities like clean water while trying to learn. By installing an RO Water Purifier and providing Keeko digital learning resources, we’re helping create an environment where students can focus entirely on their dreams.
Seeing the smiles on the faces of the students and faculty was the highlight of our month!

Strong women, stronger teamwork! At Excel Food, Women’s Day was all about fun, laughter, and a little friendly competiti...
09/03/2026

Strong women, stronger teamwork!

At Excel Food, Women’s Day was all about fun, laughter, and a little friendly competition. From stacking cups to building the balloon & cup pyramid, every moment was filled with energy, smiles, and team spirit.

Because at Excel Food, we believe when women come together, they don’t just work hard — they support, inspire, and celebrate each other every day.

05/03/2026

At Excel Foods, we take pride in the strong partnerships we share with retailers who help bring our products closer to consumers every day. Through Yummy Noodles, a brand of Excel Foods, we launched the Hero Pack Retailer Program to celebrate and reward our retail partners' dedication.

We are delighted to celebrate our first grand winner, Mr. Gopal Jee Sahu, owner of Roushan Store in Khiphre Main Town, who expressed his heartfelt gratitude to Excel Foods after winning a brand-new Honda Activa through the program. 🎉

His dedication and continued support reflect the strong relationship we share with our retailer community. The special moment was also covered by Nagaland TV, which was present for media coverage and captured this exciting milestone. 📺

Through the Yummy Noodles Hero Pack Retailer Program, Excel Foods continues to reward retailers across the region with guaranteed cashback and exciting grand prizes — our way of thanking them for making Yummy Noodles a household favourite.

Stay tuned as we celebrate more winners, more rewards, and many more “Yummy” moments ahead!

A wonderful celebration of creativity, talent, and community at Keekoo Eat Hatke Live Hatke presents Keekoo Konnect – Fu...
05/03/2026

A wonderful celebration of creativity, talent, and community at Keekoo Eat Hatke Live Hatke presents Keekoo Konnect – Fun Family Festival. 🎨

Across 28th February and 1st March 2026, the event brought together enthusiastic young artists, supportive parents, and art lovers for the National Level Art Competition.

📍 28th February 2026 – Bhandargacha Chhatra Sangha Playground, Bhandargacha, Amta, Howrah

📍 1st March 2026 – Amta Girls School (HS), Amta – Amta Bus Stand, Amta, Howrah, West Bengal

Both days were filled with vibrant participation, registrations, and inspiring creativity from children across different age groups. Kids also performed a yoga performance, adding great energy to the event.

It was truly inspiring to see so many young minds expressing themselves through art and performance. Congratulations to all the participants and winners, and a heartfelt thank you to everyone who contributed to making this event a memorable success.

At Excel Foods, we believe that our growth is powered by the incredible retailers who bring Yummy Noodles to dining tabl...
21/02/2026

At Excel Foods, we believe that our growth is powered by the incredible retailers who bring Yummy Noodles to dining tables every day. To show our appreciation, we launched the Yummy Noodles Hero Pack Retailer Program, and today, we are thrilled to announce our first major winner!
​A huge congratulations to Mr. Gopal Jee Sahu, the owner of Roushan Store in Khiphre Main Town! 🎊

​Because of his outstanding commitment and partnership, he is officially driving away with a brand-new Honda Activa! 🛵

​Beyond the grand prizes, our Hero Pack program continues to reward retailers across the region with guaranteed cashback and exciting grand prize. It’s our way of saying thank you for making Yummy Noodles a household favorite.
​Join us in celebrating Gopal Jee Sahu’s big win! Stay tuned—more winners, more rewards, and more "Yummy" moments are on the way. 🍜🙌

We successfully concluded the Keekoo Noodles Distributors Meet – West Bengal, bringing together our valued distributors ...
10/02/2026

We successfully concluded the Keekoo Noodles Distributors Meet – West Bengal, bringing together our valued distributors from across West Bengal, along with the presence of our RSM, ASM, So, and the West Bengal marketing team.

The meet was further strengthened by the inspiring addresses from our leadership—MD Mr. Amrit Deorah and CMO Ms. Rithika Baruah—who shared their vision and motivated the team towards continued growth and excellence.

A key highlight of the event was the unveiling of our new range, Keekoo “Eat Hatke, Live Hatke” Noodles, marking another important step in our brand journey.

We thank everyone who contributed to making this meet a meaningful and successful engagement. Together, we look forward to building stronger partnerships and driving growth in the region.

At Excel Foods, we’ve always believed in the power of local quality. Now, we’re taking that quality to the international...
30/01/2026

At Excel Foods, we’ve always believed in the power of local quality. Now, we’re taking that quality to the international market! We are thrilled to be part of the Reverse Buyer-Seller Meet, connecting with buyers from across 33 countries.

Whether it’s the classic comfort of Yummy Noodles or the bold taste of Keekoo Noodles, we’re ready to show the world what Meghalaya has to offer.

Stop by our stall from 10 AM onwards this Feb 3-4 at the State Convention Centre. Let’s talk flavours and future partnerships! 🤝

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Guwahati

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