Abrosaa

02/10/2026

5 days. Countless conversations. So many smiles. And a whole lot of Love for Ber (Indian jujube)

Our UP International Trade Show 2026 Uttar Pradesh International Trade Show journey has officially come to an end — and we are leaving with memories we will carry for a long time.

We came to Greater Noida with one simple mission: Take Ber (बेर) beyond what people already know about it.

From our new-look Ber Masala Chatkara to our range of Ber-based products, we saw people stop by, taste, ask questions, discover the fruit and, most importantly, get excited about what can be created from an indigenous Indian fruit.

We met entrepreneurs, businesses, export delegates, international visitors and food enthusiasts from different parts of the world.

Some knew Ber.
Some had never heard of it.
But watching their expressions after tasting it? That was our favourite part.

UPITS 2026 brought together more than 2,400 exhibitors, six partner countries and over 41,500 B2B/business meetings — making it a massive platform for businesses to connect with new markets.

Thank you to everyone who visited us, tasted our products, shared feedback, discussed collaborations and supported our journey.

And a special thanks to the Government of Uttar Pradesh CM Office UP BJP Uttar Pradesh and the UPITS team for creating a platform where Indian businesses can meet global opportunities.

30/09/2026

29/09/2026

Who knew Ber | बेर (jujube) had fans in the Netherlands too? 🇮🇳🇳🇱

We were amazed to meet BertJan and his team from the Netherlands at the Uttar Pradesh International Trade Show (UPITS) Uttar Pradesh International Trade Show and discover there love for Ber, India’s superfruit, the Indian jujube.

BertJan loved all our Ber Value added products specially Our Ber Masala Chatkara and truly shared his excitement for this incredible Indian Super fruit.

So glad we met you, Bert Jan Ottens! 🤝
Netherlands, we’re coming!
See you soon as we bring the joy of Indian jujubes to the Netherlands and across Europe 🇳🇱

02/05/2026

Some treasures don’t need to be discovered, they need to be remembered.

Growing up in India, many of us have seen wood apple also called Kaith in village homes, roadside stalls, summer sherbets, and recipes lovingly made by our grandparents. It was never called a “superfruit” back then, but it quietly was one all along , packed with fiber, minerals, antioxidants, and a goodness that our roots always understood.

But somewhere between imported berries, flashy packaging, and changing food habits, we slowly left behind fruits that truly belonged to our land.

At Abrosaa, we kept asking ourselves what if we could bring this forgotten fruit back, not as a memory, but as a part of modern everyday life?

That thought became our Wood Apple Dip a bold, tangy, wholesome spread made from real wood apple pulp and Indian spices. Dip your nachos in it, spread it on your toast, layer it into sandwiches, pair it with snacks and suddenly, an old Indian superfruit finds a new place on your table.

Sometimes innovation is not about creating something new.
Sometimes, it is about bringing back what we should never have forgotten.

26/04/2026

DM us to order or visit www.abrosaa.com

India gave us superfruits long before the world discovered “superfoods.” Wood Apple (Bael) is one of them, rich in nutrients, loved in childhood, forgotten in modern kitchens.

Introducing Abrosaa Wood Apple Dip — tangy, spicy, wholesome, and unlike anything on your snack shelf right now. Made from real wood apple pulp, blended with Indian spices, and prepared only in olive oil. No palm oil. No artificial colours. No shortcuts.

Pair it with nachos, slather it on a sandwich, or salads, and everyday snacking.

India’s forgotten superfruit is back. And it hits different.

✅ High in Fiber & Vitamin C

✅ Antioxidant-rich

✅ No Added Colours or Flavours

✅ Only Olive Oil Used

Old roots. Bold new taste

23/04/2026

From Bundelkhand to JioHotstar , hausla truly makes it happen.

Streaming on JioHotstar 🎬🎥

14/04/2026

Now witness the story of Abrosaa on Disney+ Hotstar
Hausla Talks Season 2
Episode 03 Roots of Hausla: Reviving India’s forgotten SuperFruits.

Big Thanks to all the supporting members for admiring our work toward uplifting India’s Underutilised Potential Superfruits

12/02/2026

We are deeply grateful to for spotlighting our Berlady and .official under the Kotak Women Start-up Program. Their belief in indigenous innovation, rural entrepreneurship, and the revival of India’s native superfruits strengthens our resolve to build with purpose and scale with integrity.

When institutions of national repute back grassroots vision, impact multiplies. Thank you for championing our journey and standing behind a mission rooted in farmers, women, and forgotten Indian Superberries.

StartupIndia VocalForLocal RuralEmpowerment IndigenousIndia SustainableBrands MakeInIndia HaulslaTalks