16/08/2026
GOA & HIK, ROCKS!
Yesterday, I had the pleasure of spending an incredible evening in Goa at The Freedom Tap Takeover with Hik Mead—an experience that truly celebrated the diversity and creativity of mead.
Mead, one of the world’s oldest alcoholic beverages, traditionally made from honey, has been gaining remarkable popularity across India. Hik Mead is taking this ancient beverage in an exciting new direction, bringing a wide range of flavours and expressions to consumers across the country.
The event at Villa 259, Assagao, Goa, in collaboration with Indian B**r Factory, was a fantastic experience. I had the opportunity to enjoy mead straight from the tap and explore around 3 different flavour expressions, including some wonderfully distinctive and locally inspired Indian flavours. Each one had its own character, making the experience truly memorable.
A heartfelt thank you to Mr. Amar Shrivastava for inviting me and allowing me to be part of this wonderful evening. My sincere appreciation also goes to Vinayak and the entire Hik Mead team for putting together such a thoughtfully curated event.
I genuinely hope Hik Mead continues to grow and establishes itself as one of India’s leading mead brands. Wishing the entire team tremendous success, and I’m certainly looking forward to experiencing many more initiatives like this in the future.
Here’s to the growing mead culture in India!
Amar Shrivastava