JEEVODAYA MILK PROJECT (JEEVA MILK),
JEEVODAYA MILK PROJECT (JEEVA MILK), is a unit of High Range Development Centre ( HDC ), which is registered as a Charitable Society, under Twelfth Travancore -Cochin Literary, Scientific and Charitable Society Registration Act(1955). The Central Society started functioning in 1996 and the pasteurization unit was set up by 2001.The aim of the organization is t
o assist rural poor farmers in welfare activities, thereby promoting socio-economic developments. The project gives importance for the formation of farmer's Societies for milk production, collection and marketing of good quality milk. Training is also imparted to the farmers regarding scientific cattle rearing, hygienic collection of milk and leadership development. Jeevodaya Milk Project , is spread over the regions of Idukki and Ernakulam Districts, particularly in the hilly regions. Presently, there are around 72 farmer's dairy societies, out of which 38 are affiliated ones and the rest being independent units. The affiliated units function according to the rules and regulations stipulated by the Central Society, whereas individuals administer the independent ones. About 10000 liters of cow milk is being collected daily from the farmers through these societies. The Central Society extends assistance in the formation, management and administration of Societies, for the collection and marketing of milk. At present, there are about 750 sales agencies, covering five districts of Kerala which are directly engaged in the sales of milk and milk products under the brand name "JEEVA MILK".
