21/07/2026
A diabetes reversal practice in Chennai came to us with a visionary idea: to start a food brand of their own.
Their belief - healthy food doesn't have to be a compromise on taste. It can be something people genuinely look forward to.
Most health-forward brands in India speak the same language: soft greens, leaf motifs, a vocabulary of restraint. It built the category's credibility, but it also frames eating well as a discipline you submit to. This client wanted to break that myth entirely, and with DNY Group, they shaped a brand built for appetite first.
It became FOFITOS. Nothing to Hide. Purple and yellow instead of sage and beige, so it competes for craving alongside mainstream food brands. Fofi, a soft shape-shifting character, to widen the brand's reach. And packaging that does the explaining, because a well-written box travels further than a busy counter.
Credibility was always there. Translating it into appetite is what we built together.
Worth sitting with if you're building here: is your brand asking people to be disciplined, or making the better choice the easier one?
Concept, positioning, identity, character system and packaging by DNY Group.
⸻
F&B brand consulting · restaurant brand strategy · food brand identity design · QSR branding · packaging design · brand positioning · health food branding · hospitality consulting India · Chennai
