AVMV AGRO PVT LTD

11/04/2026

1121 Golden sella
Grain Length: Extra-long (8.2–8.5 mm before cooking)
Color: Golden (due to parboiling process)
Aroma: Mild basmati fragrance
Texture: Non-sticky, fluffy after cooking
Elongation: Expands up to 2–2.5 times after cooking
Golden Sella” means the rice is parboiled:
Paddy is soaked, steamed, and dried before milling
This gives the grain its golden color and stronger structure
Helps retain more nutrients compared to raw rice

11/04/2026

1121 Golden sella 🌾
Grain Length: Extra-long (8.2–8.5 mm before cooking)
Color: Golden (due to parboiling process)
Aroma: Mild basmati fragrance
Texture: Non-sticky, fluffy after cooking
Elongation: Expands up to 2–2.5 times after cooking
Processing (Golden Sella)
“Golden Sella” means the rice is parboiled:
Paddy is soaked, steamed, and dried before milling
This gives the grain its golden color and stronger structure
Helps retain more nutrients compared to raw rice

01/04/2026

31/03/2026

1121 refers to a high-yield variety of Basmati Rice known for its extra-long grains. “Steam” means the rice is processed using steaming before milling (not raw, not parboiled/sella).
Grain Length: Very long (8.2 mm+ before cooking)
After Cooking: Can elongate up to 2x length
Color: Creamy white to light golden
Aroma: Mild basmati fragrance
Texture: Soft but non-sticky
Polish: Silky, smooth finish
Uses:
Biryani (especially export-quality)
Pulao
Daily premium meals
Bulk catering & hotels
Processing Type (Steam):
Paddy is cleaned → steamed → dried → milled
Retains more nutrients than raw rice
Less brittle than raw, better cooking performance

30/03/2026

1509-steam rice 🌾
1509 Steam Rice is produced from Pusa Basmati 1509 paddy, processed using a steaming method that preserves nutrients and gives a slightly firm texture after cooking.
Grain Length (Raw): ~8.3 mm
After Cooking: 2–2.5 times elongation
Color: Creamy white / light golden
Texture: Soft yet non-sticky
Aroma: Mild basmati fragrance
Moisture: Typically 12–14%
Long, separate grains after cooking
Non-sticky and fluffy
Ideal for bulk cooking and daily use

28/03/2026

PR-14 RAW 🌾
PR-14 Raw Rice is a popular non-basmati rice variety mainly grown in North India, especially in Punjab and Haryana. It’s widely used for domestic consumption and export due to its affordability and decent cooking quality.
🌾 Key Features of PR-14 Raw Rice:
Grain Type: Medium to long grain
Color: White (after milling)
Texture: Slightly soft after cooking
Aroma: Non-aromatic
Average Grain Length: ~6.8–7.2 mm
Broken Ratio: Usually 5% to 25% (depending on quality)
🍚 Cooking Characteristics:
Becomes soft and slightly sticky
Suitable for daily meals, khichdi, idli, dosa batter, and bulk cooking
Not as fluffy or separate as basmati rice

27/03/2026

Sugandha sella 🌾
It is a parboiled (sella) version of Sugandha rice
Grains are long, slightly thicker than basmati
Has mild aroma and good taste
After cooking: fluffy, non-sticky, separate grains
❤️

24/03/2026

PR-14 steam Rice 🌾

23/03/2026

Quality rice. Global reach. Trusted exports.”

22/03/2026

1121 Sella 🌾

22/03/2026

Sharbati steam 🌾