Draavya

19/07/2026

18/06/2026

5 Things We Learned in Our First 60 Days After Launch

When we launched Draavya, we knew the learning would continue long after the products reached the shelf.

What we didn't anticipate was how quickly the market would start teaching us lessons of its own.

Over the last 60 days, conversations with retailers, distributors, consumers and industry professionals have given us insights that no amount of planning could have provided.

A few lessons stand out.

1. Building a product and building a brand are two very different things.

Creating a product is a structured process. Building a brand is far more complex. It requires consistency, patience and trust built one interaction at a time.

2. Distribution is as important as innovation.

You can spend months perfecting a product, but consumers can only choose it if they can find it. Availability and visibility matter as much as what goes inside the bottle.

3. Feedback is one of the most valuable assets for a young brand.

Some feedback validates your decisions. Some challenges your assumptions. Both are equally important. Every conversation has helped us see the business from a different perspective.

4. Small milestones carry extraordinary meaning when you're starting from zero.

The first retail placement. The first repeat order. The first time someone recommends your product to another person. These moments may appear small, but they become powerful reminders that progress is happening.

5. Learning never stops.

After spending years building careers in other industries, one of the most rewarding aspects of this journey has been becoming students again. Every day brings something new to understand, improve or rethink.

The first 60 days have reinforced something we believed from the beginning.

Launching a product is not the finish line.

It is simply the point where the real journey begins.

We remain grateful to everyone who has supported, challenged and encouraged us along the way.

The learning continues.

— Pratik Gade & Vijay Padalkar

12/06/2026

Draavya is looking for a Business Development Executive to help expand our retail presence.

📍 Location: Pune

Requirements:
• 1–2 years of experience
• FMCG Sales Experience (GT / MT)
• Strong communication and relationship-building skills

If you're passionate about sales, market expansion, and building brands from the ground up, we'd love to hear from you.

📧 Send your CV to: [email protected]

Please feel free to share this opportunity within your network.

10/06/2026

From idea to shelf.

Eighteen months ago, we made a decision that many people questioned.

Why step into a completely new industry at this stage of our careers?

The easier path would have been to continue building in domains we already knew well. Instead, we chose to start over, learn from scratch, and build something of our own.

Before there was a product, a package, or a brand called Draavya, there were months of learning. Understanding the FMCG industry, consumer preferences, product development, manufacturing, compliance, and everything that goes into bringing a product to market.

There were challenges, mistakes, revisions, and moments of doubt. But there were also small wins, valuable lessons, and incredible people who became part of the journey.

Today, when we see a bottle of Draavya on a shelf, we see much more than a finished product. We see the courage to begin, the patience to learn, and the belief that small, consistent steps eventually create something meaningful.

And this is only the first chapter.

– Pratik Gade & Vijay Padalkar

05/06/2026

Most family conversations end at the dinner table.

Ours became a business.

As an uncle and nephew, we've spent years discussing ideas, opportunities, and what it takes to build something meaningful.

Over time, those conversations led to a shared vision: to create products we'd proudly serve to our own families and a brand people could trust.

That's how Draavya was born.

We're starting with flavoured mayonnaise, but this is only the beginning. Our ambition is to build a trusted Indian FMCG brand, one product, one customer, and one relationship at a time.

Thank you for being part of our journey. ❤️

– Pratik Gade & Vijay Padalkar

01/06/2026

Some ingredients don't just add flavour. They bring the whole meal together.

Spread it on a sandwich. Brush it over the grill. Serve it as a dip.

Draavya Garlic Mayonnaise adds a rich, creamy garlic kick that makes every bite more satisfying.

How would you use it first?

19/05/2026

Why settle for one flavour when you can have three?

Creamy Garlic 🧄
Herby Italian 🌿
Bold Tandoori 🌶️

Different flavours. Different moods. Same delicious experience.

Which one are you picking first?

Shop now at draavya.com

MayoLovers

08/05/2026

Some dishes don’t need a recipe upgrade.
They just need the right finishing touch.

Draavya Tandoori Mayo brings creamy texture and bold tandoori flavour to your snacks, wraps, sandwiches, paneer & evening cravings in seconds.

Restaurant-style taste.
At home.
Only ₹109.

Shop now: https://draavya.com/

14/04/2026

3 flavours.
Endless cravings.

This isn’t just mayo, it’s what your snacks were missing.

Tandoori. Garlic. Italian Herb.

Now live on draavya.com

03/04/2026

We’re live.

And your snacks are about to get a serious upgrade.

Draavya is here with bold flavours made to break the boring.

Once you try this, regular mayo won’t hit the same.

Shop now: draavya.com