13/01/2026
Our founder, Hemantbhai Shah, was a visionary who took immense pride in calling himself a farmer. Long before “clean labels” and “organic” became buzzwords, he believed that food must be pure, ethical, and honest - even if that meant slower growth and lower profits.
Today, though long overdue, we finally share the story behind our jaggery - because every pure product deserves its honest story.
In 2015, he made a bold observation. Where most commercially available jaggery in India was adulterated, chemically treated, artificially enhanced for colour and shelf life — he made a firm decision — We will make jaggery the way it is meant to be made. Pure. Clean. Honest.
So he asked a simple question:
How and where is the best jaggery in the world made?
That question took him across continents — to Colombia, South America, where jaggery, known as Panela, is produced with deep respect for tradition and science. He personally visited multiple units, studied their processes, and finally chose to learn from one of the finest panela producers — a founder who shared his uncompromising standards.
For an entire week, he immersed himself in the science of chemical-free jaggery making, with special focus on the most critical step — purification. No synthetic clarifiers. No additives. Only nature doing what it does best.
He returned not only with knowledge, but with seeds of the very fruits used in natural jaggery purification. Seeds he planted on our soil with intention and patience.
🌱 Today, those trees stand tall — and their fruits are part of our jaggery-making process.
Every batch of Varenyam Farms jaggery is still made using:
• Naturally grown sugarcane
• Traditional slow boiling
• Fruit-based natural purification
• Zero chemicals. Zero preservatives. Zero shortcuts.
Every block of our jaggery carries his journey, patience and belief - and above all - integrity, traceability, and respect for the land.
We’re immensely grateful that our jaggery has been loved and trusted by those who value real food.
