29/05/2026
🍅 Presentation of the Etomaato, A Red Passion project to the European Commissioner for Agriculture and Rural Development, Christophe Hansen.
During the international trade fair THAIFEX – Anuga Asia, currently taking place in Bangkok, the Etomaato, A Red Passion project was presented to Commissioner Hansen as a European promotional initiative dedicated to European tomatoes in Southeast Asian markets.
Implemented by OI Pomodoro da industria Bacino Centro Sud Italia, the project includes promotional activities in Thailand, Singapore, and Malaysia, with the aim of highlighting the quality, safety, sustainability, and culture of European tomatoes.
An important institutional moment to strengthen international dialogue and bring the value of the European supply chain closer to global markets.
👉 Learn more at https://etomaato.eu/