09/12/2025
Dr Neat
Neat Soda
Layton Fruit Market, Milwaukee
Yeah, well sometimes it pays to split hairs, sometimes it doesn't. I think that when I first started writing the "Generic Dr Pepper Knockoff" page, I was looking primarily at "Generic Knockoffs", the off-brand sodas that most grocery stores have to give a cheaper alternative to the "real thing". By my reckoning, this cuts out Mr Pibb, since that's a Coca Cola product, and not designed to be a cheaper alternative. But what do you do with Dr Snap, the Whole Foods house brand? Its the ONLY Dr-Pepper-like product on the shelves, and it sure isn't a "cheap alternative" to anything--I actually reviewed it anyway. The third "eh, i dunno" category is the "we're going to make something that's BETTER than Dr Pepper (or healthier, more organic, what-have-you). I kind of think this goes against the very idea of a "cheap alternative" soda--and there's a slight difference here: "Better than Dr Pepper"-clones use cane sugar and enough other stuff that the soda comes out the consistency of motor oil, say around 5W-30. The "Better for you" variants use artificial sweeteners like stevia, weird ingredients like "monk fruit extract", and use maybe citric acid as a flavoring rather than phosphoric acid. Of course, i didn't bat an eyelash about reviewing Dr Sprecher, Dr Bill, or Dr Becker.
So, I admit my criteria is a little arbitrary. I wouldn't have really given Mr Pibb a thought anyway, since it stopped being Mr Pibb and became Pibb Xtreme at some point, but I saw a billboard the other day that said that Mr Pibb was back!
I did a little soul searching at that, but ultimately decided not to review it since its not like the brand got sold to "Sure-Fine" or some such, its still a Coke product. At any rate, I stopped by Layton Fruit Market a few days ago, and lo and behold, there's DR NEAT in the cooler, along with several other Neat Soda flavors. I dig Layton Fruit Market, it reminds me of what grocery stores looked like when I was a kid, definitely a "mom and pop" kind of place. Its also the only place in town that I can get Madelaine Chocolates--I can't find those anywhere else!
Back to Dr Neat. I usually list the ingredients at the end of the review, but in this case, I think its relevant to mention it now. What's in it: Carbonated water, cane sugar, natural flavors, acacia gum, caramel color, citric acid, sea salt, stevia and monk fruit extract, coffee fruit extract. 60 calories per 12oz can. 40mg caffeine per 12oz can.
Uh-oh. This seems to be going for BOTH "Better than Dr Pepper" and "Better for you than Dr Pepper". I press on, regardless.
I like the graphic design a lot. the "Neat" logo is fun and incorporates a "thumbs up"in the swirl. There's funny little characters with googly eyes that I guess represent ingredients like stick cinnamon and star fruit? I like those, will have to see what's on the Neat Cola can next time I hit LFM...
I crack open a can. It smells very similar to Dawn® Dish Soap (the original blue, not the green stuff*) with a slight note of artificial cherry.
So how does it taste? Well, not much like Dr Pepper. This is more like, say, cough syrup (not quite the "cherry flavored" cough syrup, closer to the yellow Triaminic they used to give you when you were actually coughing stuff up...). There's an unfortunate aftertaste of Dawn® Dish Soap (the green stuff, not the original blue*). I wouldn't want to drink more than one of these in one sitting.
I dunno. Maybe I should have split the hairs the other way and gone with Mr Pibb...