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Lunedì 10:00 - 18:00 Martedì 10:00 - 18:00 Mercoledì 10:00 - 18:00 Giovedì 10:00 - 18:00 Venerdì 10:00 - 19:00

La Magia Montalcino

Casa
Italia
Montalcino
La Magia Montalcino

Fattoria La Magia is a small winery in the land of Brunello di Montalcino. Owned by the Schwarz Family since 1979. Not that we are complaining!

The name of our estate, an ancient property situated on an old paved Roman road dating back to the Etruscan era, is La Màgia with the accent on the first ‘a’, although the similarity with the Italian word for magic (‘la magìa’) does cause a certain amount of confusion. Actually the name is just as likely to be a derivation of ‘magione’ a Tuscan rendition of the French ‘maison’, since the building

was originally a resting place for wayfarers and pilgrims. Indeed anyone looking down the valley towards the noble abbey of Sant’Antimo, directly below our vineyard, is bound to experience the sheer magic of this hallowed place. No wonder the Schwarz family were so overwhelmed by the location 40 years ago that they decided to change their lifestyle and put down roots here.

09/09/2026

Every bottle has its own personality.
Together they tell the story of our estate.

07/09/2026

The first chapter of every Brunello. 🍇
A simple box of freshly harvested Sangiovese, carrying a year's worth of sunshine, careful vineyard work, and anticipation.

05/09/2026

Throughout its years in the cellar, Fabian tastes every vintage again and again, following its evolution and making sure it develops exactly as it should.

03/09/2026

A tasting is never just about w**e.
It's about stories, people, vineyards, and discovering what makes our corner of Montalcino so special!

01/09/2026

This is where w**e becomes personal.
Hands, experience, intuition and attention to detail.
Things no machine can fully replace.

30/08/2026

Not every moment in Tuscany calls for Brunello 🍷☀️
Our Vermentino is made for summer days, vineyard lunches, and slow afternoons shared outside.

27/08/2026

Each tasting note offers another perspective on something we've lived every day from vineyard to cellar.
Thank you to everyone who tastes with curiosity and respect.

25/08/2026

If there's one ingredient you can't skip in Brunello di Montalcino, it's time!
From the moment the grapes are harvested until the w**e is finally released, more than five years will have passed.

20/08/2026

Although Harald Schwarz passed the w**ery on to his son Fabian in 2011, you’ll still find him throughout the year in the middle of w**ery life — rolling through the vineyards on a tractor, watching over the grape arrivals during harvest, or carefully checking bottles.
Because passion for w**e doesn’t retire.

18/08/2026

One thing is certain during harvest:
No matter how busy the day gets, there is always time for a shared lunch ❤️

Indirizzo

Pod. La Magia
Montalcino
53024

Orario di apertura

Lunedì	10:00 - 18:00
Martedì	10:00 - 18:00
Mercoledì	10:00 - 18:00
Giovedì	10:00 - 18:00
Venerdì	10:00 - 19:00

Sito Web

http://www.fattorialamagia.it/

Notifiche

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