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Il Forum italiano della W**e Industry di Veronafiere. XIII Edizione, 26-27 Ottobre 2026

📍 Pier 36, New York

12/10/2026

🎤🍷 Yannick Benjamin joins **e2w**e2026 in New York.

Yannick Benjamin is a New York City-based sommelier and w**e professional, recognised as Sommelier of the Year by the Michelin Guide.

He is the co-founder of Beaupierre W**es & Spirits in Hell’s Kitchen, a family business led by Hell’s Kitchen natives of French descent.

More than a w**e shop, Beaupierre is rooted in family-oriented values and works as a community hub for inclusivity, diversity and sustainability.

Yannick is also co-founder of W**e on Wheels, bringing together w**e enthusiasts and sommeliers for charitable initiatives.

After a life-changing car accident in 2003 left him paralyzed, Yannick continued to pursue his path in w**e, attending college and building a career in hospitality.

His early professional experiences include renowned New York establishments such as Le Cirque, Jean-Georges, Felidia and Atelier at the Ritz Carlton.

Together with his partners, he founded Contento Restaurant in East Harlem, created around the ethos “accessible for all” and known for its inclusive approach to quality hospitality.

His work has received wide recognition: he was featured among W**e Enthusiast’s Top 40 Under 40, named Person of the Year by New Mobility Magazine in 2017, and recognised as Sommelier/W**e Director of the Year at the W**e Enthusiast W**e Star Awards in 2021.

Yannick has also appeared across radio, television and documentary formats, including *On The Town with Michael Riedel*, ABC, NBC, CBS and *Uncorked* on Esquire TV.

His contribution brings to **e2w**e2026 a powerful voice on w**e, hospitality, accessibility and community.

Welcome to **e2w**e2026, Yannick Benjamin. See you in New York, within Vinitaly USA. 🗽

VINITALY Veronafiere

12/10/2026

AI for w**e professionals, inside the Vinitaly.USA Live Studio. 🤖🍷

At **e2w**e2026, Amy C. Gross will lead a practical session on how to use ChatGPT and Claude to work better in the w**e business.

Many w**e professionals have tried AI, but stopped after disappointing early results. The problem is often not the tool, but knowing how to ask the right questions.

In this session, Amy will show how AI can help save time, identify the right U.S. markets and partners, create a focused marketing plan and turn it into action.

Attendees will leave with a one-page guide featuring the exact prompts used during the session, ready to be applied right away.

Discover this session inside the Vinitaly.USA Live Studio on the Vinitaly USA Official app. 📲

VINITALY Veronafiere

12/10/2026

**e2w**e2026 welcomes Ivana Jelinic, CEO of ENIT - Agenzia Nazionale del Turismo, to this year’s program in New York.

Former Acting President and Director of Finance, Administration and Control at ENIT – Italian National Tourist Board, Ivana Jelinic plays a pivotal role in international relations and in the coordination and support of national tourism policies.

Her work is carried out in close synergy with institutions and within the broader Sistema Italia framework, both in Italy and abroad.

With over a decade of experience in the institutional and associative sectors, she has held prominent leadership roles, including Regional President of Fiavet Umbria and National President of Fiavet.

These positions have significantly shaped her expertise in institutional dialogue with regional and national stakeholders across the tourism industry.

A recognised expert in the meeting industry, she has also served on the Board of Directors of Convention Bureau Italia.

As head of delegation in labour negotiations, she played a key role in securing a number of relevant agreements, including the first national collective labour contract for travel agencies.

A valuable contribution to **e2w**e2026, within Vinitaly USA, where w**e, tourism and the promotion of Italy meet on an international stage. 🗽

VINITALY Veronafiere

12/10/2026

🎤🤖 Amy C. Gross joins **e2w**e2026 in New York.

Amy C. Gross helps w**e professionals find and use AI tools that save time and sell more w**e through keynotes, association workshops and Pairings.

She has worked in AI since 2011, when she founded VineSleuth/W**e4.Me, an AI-powered w**e recommendation engine grounded in sensory science.

From 2014 to 2019, she collaborated with IBM on AI projects and trained IBM retail sales teams across the U.S. and Europe to use AI in their daily work.

She was named one of Re-Work’s Top 30 Women Advancing AI in Texas and has spoken at Vinitaly, w**e2w**e, VinExpo, SXSW, NRF: Retail’s Big Show and Mobile World Congress.

Amy is also the Immediate Past National President of Women For W**eSense and Vice Chairman for Entries of the Rodeo Uncorked! International W**e Competition.

She has judged w**e for more than a decade at Rodeo Uncorked!, Vinitaly’s 5StarW**es and the California State Fair.

Her work brings AI into the w**e business in a practical way: helping professionals save time, identify opportunities and turn ideas into action.

Welcome to **e2w**e2026, Amy C. Gross. See you in New York, within Vinitaly USA. 🗽

VINITALY Veronafiere

09/10/2026

At **e2w**e2026, alongside sessions, panels and masterclasses, there will also be a special award moment dedicated to Italian excellence in hospitality. 🍷

On October 26, during Vinitaly USA in New York City, Bobby Stuckey, MS will receive the first-ever, annual "Gianfranco Sorrentino Award for Italian Excellence".

Master Sommelier, restaurateur and founder of Frasca Hospitality Group, Bobby has spent his career promoting Italian w**e, cuisine and hospitality in the United States. He is also the founder of Friuli-based Scarpetta W**e and Benvenusa, an import company specialized in boutique Italian producers.

Named in honor of Gianfranco Sorrentino, the award celebrates a legacy built on quality, service and the ability to share Italian culture through hospitality.

This moment also connects with the wider work of VINITALY, Vinitaly International Academy and w**e2w**e: bringing Italian w**e, education and industry dialogue to international markets.

Congratulations, Bobby Stuckey MS. 🗽

Read Vinitaly.USA’s full announcement through the link in bio.
📰 👉🏻 https://loom.ly/aC4uk0Q

09/10/2026

After the Main Stage, **e2w**e2026 moves into a closer format. 🍷🎙️

Inside Vinitaly USA, the Vinitaly.USA Live Studio is the more intimate extension of the w**e2w**e program: a smaller space for compact sessions, interviews, podcasts, live conversations and selected tastings.

Its value is precisely proximity: less big stage, more direct interaction with the voices, ideas and topics shaping the w**e industry today.

With limited seating and selected sessions livestreamed, the Studio will also host Italian W**e Podcast, Media Partner of **e2w**e2026, bringing interviews and live content into the heart of Vinitaly.USA.

Discover the sessions and masterclasses taking place in the Vinitaly.USA Live Studio on the Vinitaly USA, with times and updates. 📲

VINITALY Veronafiere

09/10/2026

🎤🍷 Another voice connecting Italian w**e and the U.S. market joins **e2w**e2026: Barbara Fitzgerald IWA.

With nearly two decades in the w**e industry, Barbara Fitzgerald specializes in D2C marketing and business development.

Her career has taken her from entry-level roles to senior management, combining data analysis, critical thinking and storytelling to drive revenue growth and brand recognition for California w**eries.

As part of the fourth generation of an Italian-American family among the pioneers of the California w**e industry, Barbara has spent her life close to w**e growing, production, marketing, distribution and hospitality.

A Syracuse University graduate, she returned to California to build experience across different w**ery models and industry perspectives.

As an Italian W**e Ambassador, she brings her expertise to the Italian w**e market, with a focus on authenticity, consumer demand and brand growth.

Barbara now runs Apri La Creative Consulting, coaching w**eries in Italy and the U.S. to develop D2C channels aligned with their brand values.

Her experience adds another point of view to this year’s program.

We’re grateful to have Barbara Fitzgerald with us at **e2w**e2026, within Vinitaly USA. 🗽

VINITALY Veronafiere

09/10/2026

🎤🍷 The **e2w**e2026 lineup welcomes another voice from the w**e industry: Marissa Muoio.

Equal parts market strategist and w**e communicator, Marissa Muoio brings practical commercial insight and hands-on trade expertise to w**e2w**e.

As one of the hosts of the Italian W**e Podcast’s Masterclass US W**e Market series, she works at the intersection of Italian production and the U.S. market.

Marissa collaborates with top East Coast importers, distributors and sommeliers to decode American consumer demand and trade dynamics.

Alongside her media work, she also serves as a w**e consultant for high-volume restaurants across New Jersey, curating targeted Italian w**e programs designed to drive sales and floor performance.

Her work brings a practical look at how Italian w**e is positioned, communicated and sold in the U.S. market.

See you at Vinitaly USA in New York, Marissa Muoio. 🗽

VINITALY Veronafiere

09/10/2026

🎤🍷 Juliana Colangelo IWA joins **e2w**e2026 in New York, within Vinitaly.USA.

Juliana Colangelo is the Director of Marketing at T. Edward W**es & Spirits, the NYC-based national importer and distributor.

She leads the company’s marketing strategy across a growing portfolio of global w**e and spirits producers, working on brand development, trade engagement and national visibility during a period of significant expansion.

Previously, Juliana was Senior Brand Manager at Frederick Wildman & Sons, where she played a key leadership role in the Italian w**e division, overseeing marketing strategy for shareholder brands within the Gruppo Italiano Vini and Cantine Riunite portfolios.

Before that, she served as Vice President at Colangelo & Partners, the leading w**e and spirits communications agency in the U.S. In 2016, she opened the firm’s first secondary headquarters in California, establishing its Bay Area office.

Over the past decade, Juliana has become one of the most dynamic marketing and communications executives in the w**e industry.

She is also widely recognized as a mentor and connector for women in beverage alcohol, using her network to create opportunities and elevate others in the field.

Juliana has been featured in Forbes, Fortune and other leading publications, speaking on the future of w**e marketing and consumer growth.

Her work connects w**e marketing, trade communication and brand growth across the U.S. market.

See you at Vinitaly USA in New York, Juliana Colangelo. 🗽

VINITALY Veronafiere

08/10/2026

**e2w**e2026 is getting closer, and the program is taking shape inside Vinitaly USA. 🍷🗽

This year, w**e2w**e expands across dedicated spaces at Pier 36, each designed to host a different part of the experience: from major sessions and masterclasses to live formats, meetings and networking moments.

We start with the Manhattan Room & Brooklyn Room, the Main Stage of w**e2w**e.

This is where the key moments of the program come together: the official opening, institutional sessions, masterclasses, industry panels, market insights and cultural conversations.

Two rooms where Italian w**e meets the people, ideas and market dynamics shaping its future in the U.S.

Step inside the Main Stage of **e2w**e2026 and start planning your time in New York.

Find the full schedule, session times and updates on the Vinitaly USA app. 📲

VINITALY Veronafiere

Indirizzo

Viale Del Lavoro, 8
Verona
37135

Telefono

+39 045 8101447

Sito Web

https://www.vinitaly.com/en/forum/wine2wine-business-forum/

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