03/09/2021
GENPEI news
Aug and Sep issue
「The 2nd edition of collaboration＆2021Hiya-orosi」
Hello Genpei fans✨I,m Mitsuya of Genpei Sake Brewery.😊
We’re about to enter September in no time.
The heat has begun to calm down, and I feel that the number of cool days has increased.
Corona doesn’t seem to have an end for the time being…….
It’s all painful news, but recharge your energy with delicious sake and I hope we can overcome this.
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This e-mail is sent to customers who wish to receive informations from our brewery or who have purchased from the online shop.
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「2nd UMEHARA collaboration」
Unfortunately, due to the influence of Corona, the event opening day has been postponed.
At our online shop, we received a request from Umehara-sama for a pre-sale, so we are selling in advance to the scheduled opening day of the event.
―UMEHARA comment―
The second collaboration with Genpei Sake Brewery has been done.
The concept this time is 「Customize the Free Sake」
You can enjoy the stuffed sake not only by yourself, but also by customizing it to your liking！
Based on the concept, we chose from brands that are compatible for blending.
You can enjoy your favorite taste from various tastes by preparing a special bottle with a moderate amount.
It is a set of 3 types. It has a cute size that can be separated and used as a gift.🎁
A cute transparent bottle that you can reuse after you have finished delicious sake☆
For this label design, Genpei Sake Brewery chose the Kanji-characters that describe each sake one word, and designed it using stamps that have the characters for “Wa”, “Sho”, and “Ketsu”.
The color used is based on the calm blue that overlaps the image of the sky of Ohno, and we put a lot of thought into creating the small label.
I hope you can enjoy it with all five senses.
We have created a special page on our website, so please take a look☆
The second UMEHARA collaboration →https://www.genpeishuzo.com/about-3
2021 R2BY Hiyaoroshi all 2 types
For this season, we have prepared two types of Hiyaoroshi,『Genpei Junmai Hiyaoroshi＆Dry Junmai Hiyaoroshi』！
We plan a set of two kinds that has greater value, so that everyone would drink both and compare their taste☆
A glass of sake that feels like autumn.Please try it once😊
【Genpei Junmai Hiyaorosi】
Raw ingredient／rice（domestic）ko-ji（domestic）
Raw rice／Gohyakumangoku８０％ Yamada-nishiki２０％
Rice polishing rate／６０％
Alc／１７ degree
SMV／＋５
It is Junmai-shu with a rich and soft aroma and a rich rice flavor. Freshly squeezed pure rice sake is warmed, and after freezing, it has been stored at a low temperature from winter to this autumn, maintaining its fresh taste.
The moderate acidity that swells in the mouth, and the light and refreshing aftertaste are well-balanced.
Perfect for sashimi, grilled fish, and refreshing Japanese food.
Please enjoy at room temperature to body temperature.
【Dry Junmai Hiyaoroshi】
Raw ingredient／ice（domestic）ko-ji（domestic）
Raw rice／Gohyakumangoku１００％
Rice polishing rate／６０％
Alc／１７degree
SMV／＋１０
It is a 【Hiyaoroshi 】 that is aged in a brewery for about a year. Instead of 「storing the sake squeezed that year in the brewery until autumn,」 you can feel the roundness, umami, and depth with additional year it has spent.
Enjoy the moderate acidity and crisp, dry taste with a light meal of as a daily evening drink.
Please enjoy the change in temperature range and the difference in taste depending on whether it is cold, room temperature, or hot.
Editor’s postscript.〇
Thank you for reading to the end.
Unfortunately, the second UMEHARA collaboration has been postponed (´;ω;｀)During this time it can’t be helped！
We are adjusting the schedule！
All two types of Hiyaoroshi this season are now on sale at our on-line SHOP.
We have made delicious sake☆
Please enjoy this 2021 Hiyaoroshi to accompany moon viewing and in your daily life♪
We must continue to be alert, but please love yourself and reward yourself.
I will leave it as this for now.
Next time, the e-mail newsletter will be delivered in October.
Please look forward to next time♪
