Macrochicks Poultry Farm

25/04/2026

SASSO CHICKEN: A DRIVER OF RURAL EMPOWERMENT PROGRAMMES IN AFRICA

Bred to adapt to local conditions, SASSO chickens enable small farmers to generate income in a short period of time thanks to their hardiness, rapid growth, and, above all, a robust dual-purpose breed capable of producing both meat and eggs.

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In many parts of sub-Saharan Africa, rural communities face major challenges such as food insecurity, lack of income, greater vulnerability to climate change, and difficulty accessing stable jobs.

25/04/2026

A SNEAK PEEK INTO POULTRY FARMING IN USA

The United States is a significant player in the global poultry industry, with poultry farming being a substantial agricultural practice.

Raising birds for eggs and meat is a longstanding tradition in the country, with the industry evolving over the years to meet growing demands.

The history and evolution of poultry farming in the USA have been shaped by advances in technology, changes in consumer preferences, and shifting market trends.

This comprehensive guide will explore the intricacies of the industry, providing insights into the practices, challenges, and opportunities that define USA poultry farming.

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Discover the secrets to successful poultry farming in USA. Our comprehensive guide covers everything from starting a farm to maximizing profits.

25/04/2026

POULTRY BULLETIN

Read below and be enlightened on matters poultry farming and poultry business.

27/02/2026

BROODING MANAGEMENT FACTORS

Nuggets from the experts in the game.

Brooding Management Factors:
Temperature Control: Start at
for the first 3 days, gradually reducing as chicks grow. Chicks huddled together indicates they are too cold; spreading out indicates it is too hot.
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Environment & Hygiene: Maintain dry wood shavings or rice husk bedding, 2–4 inches deep, to prevent disease. Use a chick guard (partition) to keep chicks near heat and food.

Feed & Water: Provide clean water with glucose/vitamins for the first 3 days. Use crumbles/starter feed, initially placing it on papers to encourage intake, then transitioning to feeders.

Ventilation: Balance heat with air circulation to prevent ammonia buildup.
Vaccination Schedule:
Day 1: Marek’s Disease (at hatchery).
Day 5–7: Newcastle Disease Vaccine (NDV) F1.
Day 14: Gumboro Vaccine.
Day 21: Lasota Newcastle Vaccine.

Light: Ensure 24-hour light during the first few days to encourage feeding.

Key Indicators:
Too Cold: Chicks huddle and chirp loudly.
Too Hot: Chicks pant, spread far apart.
Healthy: Even distribution, active feeding, and resting
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27/02/2026

ARE YOU INTO BROILERS FARMING?

Read through and learn...

Secrets to Raising Fast-Growing Broilers in 6 Weeks. Check the comment section below.

27/02/2026

Key Poultry Farming Trends & Events (February 2026 from AI Analytics)

Market Trends: High production costs (feed) are driving up retail prices, but demand remains high.

Industry Events: Animal Nutrition is holding workshops on feeding and production efficiency.

Training Opportunities: A poultry management course focuses on brooding and disease management.

Expert Advice: Experts emphasize robust bio-security and strategic planning for beginners.

05/01/2026

2025 MARKET STRENGTH SIGNALS POSITIVE TRAJECTORY IN 2026 POULTRY BUSINESS

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Global poultry markets are expected to end the year strongly higher, buoyed by strong demand and low feed costs, but 2025 has not been without its issues.

05/01/2026

AI POULTRY FARMING OUTLOOK 2025

In December 2025, poultry farming was characterized by a strong market outlook for 2026, continued technological advancements, and a focus on biosecurity and sustainability amidst the persistent threat of bird flu.

Key Developments and Trends

Positive Market Outlook: The global poultry market ended in 2025 on a strong note, with expectations of continued growth into 2026, driven by high demand and lower feed costs. Poultry remained an affordable protein option compared to beef and pork.

Disease Concerns: Bird flu (avian influenza) remained a critical concern, particularly in the Northern Hemisphere as winter approached. Brazil, a major exporter, experienced market disruptions earlier in 2025 due to the disease. Biosecurity measures and vaccination programs were increasingly emphasized across the industry.

Technology and Innovation: The industry saw a push toward modernization and digitalization. The "Poultry Tech 2025" fair in December highlighted innovative solutions in feeding, welfare management, and farm equipment. Technologies like artificial intelligence (AI), the Internet of Things (IoT), and advanced monitoring systems are being adopted to optimize efficiency and animal health.

Sustainability and Welfare: Animal welfare and sustainability were key trends, with growing consumer demand for ethically produced products. Farmers explored strategies like renewable energy and circular economic approaches to reduce environmental impact.

Government Initiatives: In December 2025, the Egyptian Ministry of Agriculture issued over 1,100 operating licenses for various projects, including poultry activities, to ensure health and safety standards. County governments in Kenya also implemented initiatives to support smallholder farmers with equipment like incubators and fertilized eggs.

Advice for Farmers
For those involved in or considering poultry farming, industry experts in December 2025 emphasized several crucial practices for success:

Conduct Thorough Market Research: Understand local demand for specific products (eggs, meat, specialty items) before investing heavily.

Prioritize Biosecurity and Health: Maintain strict hygiene, follow a rigorous vaccination schedule, and monitor flock health closely to prevent disease outbreaks.

Optimize Feed Management: Feed is a major cost. Weigh feed portions per bird to ensure efficiency and consider producing your own feed to control costs.

Embrace Diversification: Explore value-added products (e.g., smoked meats), farm tourism, or integrated farming systems to create multiple income streams.

Leverage Technology: Utilize digital platforms for sales and marketing, and consider automation for tasks like egg collection and climate control to improve efficiency.

Maintain Detailed Records: Effective record-keeping of purchases, sales, and production data is essential for evaluating performance and making informed business decisions.

05/01/2026

HAPPY NEW YEAR 2026

Always remember, Ukulima sio Ushamba.

Poultry farming when done well with proper guidance and good management will provide reliable streams of income.

Agriculture is the mainstay of our economy and poultry farming is a key contributor.

Get your chicks from us today and expand your income streams in 2026.

23/08/2025

EMERGING TRENDS IN POULTRY FARMING

As the global business environment continues to be exceptionally dynamic and intertwined, it is notable that emergent changes have far reaching implications on farming.

Poultry farming globally is being shaped by varied trends which requires any farmer to take note for effective response strategy. No one puts it better than the poultry producer below with a global birds eye view of the trends:-

Read below and develop your skills as a farmer:-

The poultry industry is experiencing significant growth globally, driven by improving economic conditions and high prices for alternative proteins. As a result, global consumption is expected to increase by 2.5% …

23/08/2025

GROWING POULTRY INCOME IN 2025

Dive in and read how you can transform your poultry business into a more profitable venture amidst the emergent challenges on 2025.

Remember Ukulima Sio Ushamba.

Rising feed costs, climate variability, and market fluctuations have made it essential for poultry farms to diversify their income streams.

23/08/2025

ORGANIC AND CONVENTIONAL POULTRY FARMING

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Learn about organic and conventional poultry farming for both eggs and meat. Get answers to the most frequently asked questions about poultry farming.