26/01/2024
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Thanks for your reading time and interest with my product below.
1. Business Purpose
The WE Company, founded in 2014, is a local beverage corporation that operates with the mission of refreshing coke among other local drink in Phnom Penh City, inspiring moments of happiness, and creating value. The company's mission statement is often summarized as follows:
"To refresh our customers in mind, health by engaging spirit; to inspire moments of happiness through our brands as a diet drink; and to create value and make a family and friend more closer."
Essentially, We Diet Drink aims to provide a range of beverages that bring joy and refreshment to people's lives while creating value for its stakeholders. The company's business objectives include expanding its product portfolio, maintaining strong brand recognition, achieving financial growth, and contributing to the communities in which it operates. Additionally, We Diet Drink has expressed a commitment to sustainability and social responsibility, with goals related to environmental stewardship, water conservation, and community development. Overall, the company's business existence is centered around delivering enjoyable and satisfying beverage experiences while making a positive impact in Cambodia.
2. Business Approach
We, one of the local's most recognizable and successful beverage companies for 10 years, have a comprehensive business approach that encompasses various aspects of its operations. While strategies may evolve over time, as of experience launch in January 2014 so far, here are key elements of We's business approach:
1. Local Presence We company operates on a local scale, with a presence in country for 10 years already. This allows the company to tap into diverse markets and consumer preferences.
2. Brand Image and Marketing
Company places a strong emphasis on building and maintaining its iconic brand image. The company invests heavily in marketing and advertising to ensure its products remain top-of-mind for consumers for long term years.
3. Product Diversification: Beyond its beverage, the company has a diverse product portfolio that includes various soft drinks, teas, and sports drinks. It cater to different consumer preferences and market segments.
4. Distribution and Supply Chain: Company has a robust distribution network, ensuring its products are widely available. Efficient supply chain management is crucial to meeting demand, minimizing costs, and maintaining product freshness.
5. Corporate Social Responsibility (CSR):
Company has its importance on corporate social responsibility initiatives. These efforts often focus on environmental sustainability, water conservation, and community development. Demonstrating a commitment to social and environmental issues can enhance the company's reputation.
6. Adaptation to Health Trends: consumer preferences towards healthier beverages. This adaptation allows the company to remain competitive in a health-conscious market as a healthy diet drink in Cambodia.
3. Target Customer
Providence “We” diet coke company’s main target market is the health-conscious and environmental-based consumers primally up of young adults with a median age 15 to 60 years. Our target market includes wide range of people including families, friend, people background. This is building more relationship closer.
4. Business Values
A logo: "We" logo
2. Color palette: Dark Blue
3. Slogan: “Fresher your mind”
4. A font: Source Sans Pro (Body) 90’
