ArabAd

ArabAd Your go-to source about MENA’s ad land Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.
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Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.

Lebanon has always had a way of turning its hardest chapters into moments of reinvention. This special issue of ArabAd e...
09/07/2026

Lebanon has always had a way of turning its hardest chapters into moments of reinvention. This special issue of ArabAd examines how war reshaped the communications industry, what was lost, what endured, and where recovery begins.
Through conversations with leading voices across Lebanon and the region, we explore an industry navigating uncertainty with realism, resilience and creativity.

We also spotlight Urban Blooms, our public art initiative with BeyArt, celebrating creativity beyond commerce.

This issue is not about looking back. It’s about documenting a market in transition—and the ideas, people and determination shaping what comes next.

The Lebanon Special Edition is out now.

Cover design by Joe Fish

Promomedia Launches Lebanon’s First Commercial 3D LED Digital Screen.
22/06/2026

Promomedia Launches Lebanon’s First Commercial 3D LED Digital Screen.

From a family gender reveal to a viral marketing trend in 3 days. “Ana Teta” became the face of dozens of brand campaig...
13/05/2026

From a family gender reveal to a viral marketing trend in 3 days.

“Ana Teta” became the face of dozens of brand campaigns overnight.
Funny? Yes.
Viral? Definitely.

But did anyone ask Ana Teta for permission before turning her into a marketing campaign?

Because when brands profit from someone’s image without consent or compensation… where do we draw the line?

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