Dolia

05/08/2026

How did the iconic Gin Mare lantern come to life? 

Juan Carlos Maroto Jara walks us through how he adapted the design to match one of their largest buyers’ space requirements.

Full episode out now on Dolia Talks. Link in bio.

04/08/2026

Juan Carlos Maroto Jara is one of the most influential marketers in the beverage industry.

He was part of the original team creating the positioning of Gin Mare, he revived Matusalem’s brand and he’s now building Match, one of the fastest growing premium mixers in the market.

In the episode, we get a true insider look behind branding, positioning and marketing a brand in the beverage market.

Listen to the full episode on Dolia Talks. Link in bio.

07/07/2026

In 2019, buyers told him they did not need another gin. Seven years later, Portofino Dry Gin is a globally distributed premium brand.

We are joined by co-founder and CEO Ruggero Raymo to break down how he built Portofino from scratch, from marketing to branding and distribution.

We discuss:
🔸 The partnership strategy that kickstarted distribution
🔸 The on-trade to off-trade pyramid, and why it took seven years to enter supermarkets
🔸 Why premium gin keeps growing while the overall category shrinks
🔸 How to choose the best export markets
🔸 The case for a new mid-strength gin

Listen now at the link in bio.

22/06/2026

The US is the market every European beverage brand has on the list. It's also the one where most of them underestimate what it actually takes to sell there.

Tomorrow on Dolia Talks, Paola Pavan shares her playbook for European brands looking to enter and build real traction in the US market.

This is one of the most hands-on conversations we've had on the show. If you're working with the US or thinking about it, this one is for you.

Subscribe on your favourite platform and tune tomorrow at 9:30AM. Link in bio.

22/04/2026

14/04/2026

Nicolas Maiarelli had no experience in the beverage industry when he started IESSI Alcohol-Free Aperitifs. He was a financial controller at L’Oréal.

The product came from his grandmother’s homemade amaro recipe. He found a distillery in Trieste willing to help.

When one of the workers tried an early sample and said “I only smoke when I drink, but when I drink this, I crave a cigarette” — he knew it was done.

IESSI refused to position itself as a healthy alternative to alcohol. Instead it embraced the aesthetic of traditional spirits and made it unmistakably its own.

In this episode:
🔸 Developing IESSI from scratch
🔸 Building on-trade distribution from zero
🔸 Why 80% of revenue is B2B
🔸 How to choose the right distributors
🔸 Brand building in a new category

Link in bio.