They were also selected as a finalist for
the SIAL Innovation Awards at Food & Drinks Malaysia 2025, chosen from over 140 products for their
potential to shape the future of food. Their parent company, Fefifo Group, is a certified Malaysian
Social Enterprise and a World Summit Award (WSA) winner - a prestigious global honour by the
United Nations and European Union for digital innovation with
social impact. The brand was born in 2024 as Farmers’ by Fefifo and evolved into Farmière™ in 2025
with a sharpened positioning, renewed mission and global ambition. While staying rooted in the same
origin, product roots and social heritage. The company is run by a multidisciplinary team of smallholder farmers, agronomists, branding and
communications veterans, technologists and growth operators across Malaysia and Singapore and the brand's
success comes from a singular focus on turning local farmers’ harvests into clean-label food and cult
experiences, that’s powered by bold branding, sensorial packaging, social rituals and tech-powered creator
community. Farmière continues to expand across multiple high-potential categories, from ready-to-eat
condiments to mushroom wellness, instant noodles and functional beverages. As demand from
retailers,
