Jerald’s Cookies

Jerald’s Cookies Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Jerald’s Cookies, Dessert Shop, No. 123, Lot 10517, Block 16 KCLD, Jalan, Tun Jugah, Kuching.
(1440)

Crafting premium cookies with expertise and heart since 2017.

📍Jalan Tun Jugah Outlet: 11am–10pm
📍MJC Papillon Outlet: 11am–6pm

🏆Award-winning local brand
✅Halal Certified by JAKIM
MS 1500: 2018–03/2025

FINEEE… STRAWBERRY CAN STAY 😂🍓❤️Strawberry has always been one of our favourite fruits to work with. 🍓From our Strawberr...
28/08/2026

FINEEE… STRAWBERRY CAN STAY 😂🍓❤️

Strawberry has always been one of our favourite fruits to work with. 🍓

From our Strawberry Cake Box a few years ago to this year’s Matcha Strawberry Cake Box, we slowly realised one thing — you guys really, really love our strawberry creations too. 😂❤️

Even our Strawberry Matcha has become one of the must-order drinks at our JTJ Branch. 😍🍓

Our fruit cakes have always been really well loved too, especially our Tropical Coconut Mango Cake. But for the longest time, it was actually the only fruit cake on our regular whole cake menu. 😂

As our whole cake orders kept growing, more and more of you started asking us to add another fruit cake — and Strawberry Shortcake was definitely one of the favourites. 🍓❤️

We’ve wanted to add more varieties for quite some time, but our team was already pretty much at full capacity. Now that our team has grown bigger and our strawberry supply is more consistent too, we finally have room for a few more. 😎

So yes — our Strawberry Shortcake, which has been one of our fastest-selling Mother’s Day cakes year after year, is officially joining our regular whole cake menu! 🍓❤️

And since strawberry is already staying… we thought we might as well add one more. 🤣

Our recent Yogurt Strawberry Cake Box sold really well, and since our Yogurt Ice Cream has always been one of the desserts we’re known for, we decided to turn that combination into a whole cake too. 🍓🍦❤️

So here’s our little STRAWBERRY FEAST:

🍓 Strawberry Shortcake
🍓 Yogurt Strawberry Shortcake

Both are now officially part of our regular whole cake menu. ❤️

We’ll slowly add more cake categories too, but as always, we’d rather keep just a few favourites in each one. 👀😂

Whole cakes are available by pre-order only ya — so we can prepare each cake fresh and make sure you get to enjoy it at its best. No ready stock at our outlets. ❤️

KFF 2026 is officially over. ❤️Every year, KFF leaves us with a different story.There are always new faces joining us, f...
18/08/2026

KFF 2026 is officially over. ❤️

Every year, KFF leaves us with a different story.

There are always new faces joining us, familiar faces we see year after year, and people who somehow become part of our KFF memories along the way. 🥹❤️

Not everyone in this photo is part of Team Jerald’s. Some are friends who helped us throughout these 26 days, while some are familiar faces who have been part of our KFF journey for years.

So after 26 days, we invited everyone for a little get-together — good food, lots of laughs, and one big photo to remember this year by. ❤️

To us, KFF has never felt like just another place to sell desserts.

It feels more like 26 days of bringing Jerald’s out to play. 😹❤️

We get to share what we’ve been working on, meet so many of you, catch up with old friends, and make a few new ones along the way.

Even our founders finally come out of hiding. 😂
You probably won’t see them around our shops very often — apparently, just like Bibi and Xiao Hui, they only come out during KFF to meet you guys. 😹❤️

The rest of the year? They’re usually somewhere behind the scenes, working on the next dessert, the next idea, or whatever Jerald’s decides to do next. 😹

Of course, KFF gets crazy busy too.

The kitchen is busy, the booth is busy, everyone is running somewhere… but somehow, that’s also part of the fun. 😂

And at the end of it all, we always go home with more than just sales.

We go home with stories, memories, inside jokes, tired legs 😂, and a few more friends than we had before.

26 days later, this photo might be one of our favourite things we’re taking home from KFF this year. ❤️

Thank you to everyone who became part of our KFF 2026 story.

See you next year. 🥹❤️

16/08/2026

A Day With Us at KFF 2026 ❤️

From 2PM to 11PM — this is what a day at Kuching Food Festival looks like for us. 🥹❤️

We filmed this a few days ago, and somehow… today marks the end of our 26 days at KFF 2026. 😭❤️

26 days of preparation, rushing around, long nights, little moments in between, and getting to see so many of you at our booth. 🥹

Thank you guys for every visit, every purchase, every hello, and all the love you’ve given us throughout these 26 days. It truly means so much to us. ❤️

No long caption this time — just enjoy the video and spend one last day at KFF with us. 🥹❤️

See you guys at KFF 2027. ❤️

1st Place, Premium Stall Category — KFF 2026 🏆❤️We’re incredibly honoured to receive 1st Place in the Premium Stall Cate...
14/08/2026

1st Place, Premium Stall Category — KFF 2026 🏆❤️

We’re incredibly honoured to receive 1st Place in the Premium Stall Category at Kuching Festival 2026.

Being recognised year after year is something we never take for granted — especially as KFF continues to grow and the standard gets higher every year.

To us, it means something simple:

We’re getting better, year after year. ❤️

And in moments like this, every bit of hard work feels worth it. 🥹❤️

This award doesn’t belong to any one person.

It belongs to everyone who has given a part of themselves to Jerald’s.

Design has always been part of Jerald’s — from our festive gift boxes and packaging to our stores and everything we create.

Ke Sing’s love for art, design and photography has shaped Jerald’s visual direction from the beginning. Over the years, we’ve built a style that makes people think:

“This feels like Jerald’s.”

This award means more than just one KFF stall. It feels like recognition of the creative journey we’ve built together. ❤️

A heartfelt thank you to MBKS for giving local businesses a platform to create, grow and challenge ourselves.

This year brought a special full-circle moment.

Datuk Amar Dr Sim presented our award in 2024, and this year, we had the honour of receiving 1st Place from him again.

Thank you, Dr Sim, for witnessing our growth. ❤️

And finally… after all these years, Jerald took the stage for the very first time. 😂🏆

2024 — Marco
2025 — Ke Sing
2026 — Jerald

Three founders. Three years. 🏆❤️

Beyond the award, the best part of KFF will always be you.

Thank you for finding us every year, queuing night after night, bringing your friends and families, and making us part of your KFF memories.

We’ll be back for KFF 2027.

Next year will be our 6th KFF and Jerald’s 10th anniversary.

Ten years deserves something special. 👀

To MBKS, Mayor Dato Wee, Dr Sim, our team, our families, and most importantly, our dearest customers —

Thank you for believing in us, supporting us, and growing with Jerald’s. ❤️

See you at KFF 2027. ❤️

We’ll make it even better.

13/08/2026

The Dessert That Won KFF Best Bake Award 2023 🏆

Cake Box has always been our main highlight at KFF.

When we first joined KFF in 2022, we had no idea what to sell. 😂 Jerald’s was known for Cookies, but we thought… who comes to a food festival to buy cookies?

Then Ke Sing said, “Why don’t we sell cakes?”

Back then, there were hardly any dessert booths at KFF, and many didn’t think desserts would sell.

But we gave it a try—and our Classic Tiramisu Cake Box was born.

With just Jerald and one assistant in the kitchen, we could only make around 150 boxes a day. While KFF was still going strong at 8pm, we were already sold out and packing up. 🤯🔥

In 2023, Classic Tiramisu won the KFF Best Bake Award 🏆 From then on, Cake Box became our KFF must-have.

Every year, Classic Tiramisu returns with 3 new KFF-exclusive flavours. We only launch them when we’re truly happy with them.

Last year’s Double Cheese was the favourite among the 3 and is now our second best-selling Cake Box after Classic Tiramisu. 🥹

Our Classic Tiramisu isn’t traditional. We use chiffon cake instead of ladyfingers, and yes, some say it’s “not authentic”. 😂 But this is the version that introduced Jerald’s to so many people, and we’ll never change it.

Since 2022, we’ve used TATUA Mascarpone Cheese for our Tiramisu and TATUA Whipping Cream for our other Cake Boxes.

We still remember KFF 2023, when Mascarpone was out of stock across Sarawak and our Tiramisu was unavailable for almost 2 weeks.

When stock finally arrived, our supplier prioritised us with almost 90% of the available stock. Even then, we had to limit how many boxes each customer could buy.

Today, according to our supplier, we’re the largest user of TATUA Mascarpone Cheese in Sarawak.

Thank you TATUA & Unified Marketing for supporting us since 2022. ❤️

From 150 boxes a day in 2022, to 850 at KFF, and over 2,000 during some of our biggest events today.

We never imagined one “let’s just give it a try” would bring us this far. ❤️

KFF is ending soon—now you decide which of this year’s 3 exclusive flavours stays. 😹

08/08/2026

You only see the finished booth… 🥹❤️

What you don’t see are the months of planning, changes, and the people working behind the scenes.

Jerald’s has never been built by just one person.

It’s built by a family and a team, where everyone brings a little of what they’re good at and turns one idea into something bigger together.

Most ideas begin with Ke Sing. She never studied design formally, but her love for art, design and photography has shaped Jerald’s from the beginning.

From there, everyone adds their own part. Umi helps bring the visuals to life, Marco’s dad brings in the woodworking skills he has spent years perfecting, while Marco works on how the technical and marketing side can become part of the overall experience.

None of us can do everything alone.

And honestly, that’s what makes it feel like Jerald’s…

Whenever possible, we prefer to create as much as we can ourselves. Not because it’s cheaper. Not because it’s easier.

But because every detail carries a part of who we are.

Every year, we rethink the booth instead of simply repeating what we did before. Some ideas stay, some change completely, and some never make it past the first draft. 🤣

We’re always asking ourselves the same question:

“What can we create this year that feels new, but still feels like Jerald’s?”

We’re not professional booth builders, and we know there’s always room to improve.

But when we look back at where we started, we’re proud of how much we’ve learned together.

That’s probably the part we love most — seeing something that once existed only in our heads slowly become real, piece by piece, through everyone’s hands. That feeling still means a lot to us every year. ❤️

At the end of the day, the booth is still only the bonus.

The booth may be what makes you stop.
Our desserts are what bring you back. ❤️

Thank you for supporting us and giving our little team the chance to keep creating, experimenting and growing in our own way.

The details behind our kitchen — and Jerald, the person behind our desserts — we’ll save for the next video. 🥹🍪❤️


We honestly never expected this… ❤️Every year at the Kuching Food Festival, our Cake Boxes have been our best seller, wi...
01/08/2026

We honestly never expected this… ❤️

Every year at the Kuching Food Festival, our Cake Boxes have been our best seller, with a record of over 850 boxes sold in a single day.

But this year, something unexpected happened.

Our Dubai Chewy Cookies have become one of our biggest surprises, selling up to 500 cookies a day. More meaningful than the numbers is seeing so many customers come back for more. The largest purchase so far? 15 cookies in a single visit. 🥹

Moments like these remind us that people really can taste the difference.

Our Pistachio flavour is made with our own freshly blended pistachio paste using 100% premium U.S. pistachios. For this year’s Kuching Food Festival, we’ve prepared over 200 kg just for these cookies.

❌ No almonds added.
❌ No ready-made pistachio paste.

Our Nutella flavour is made with real Nutella and our own signature chocolate hazelnut paste. Many customers even say it reminds them of a Ferrero Rocher. 🤎🍫

Every cookie is finished with our homemade marshmallow layer made with Lurpak butter and a dusting of Cacao Barry cocoa powder from France. Everything is made from scratch because we believe great desserts begin with great ingredients. ❤️

This year, we also decided to offer both flavours individually instead of only as a combo, so everyone can enjoy one flavour at a time while still leaving room to explore the rest of the festival. It also helps us discover your favourite flavour. 🥰

For the best experience, enjoy them on the same day. If you’re saving them for later, refrigerate them and let them sit at room temperature for 30–60 minutes before enjoying so they become soft and chewy again. ✨

Every Dubai Chewy Cookie is made fresh daily. Right now, we can only make around 500 cookies a day because we’d rather grow slowly than compromise on quality.

Psst… if you’ve read this far, here’s a little bonus. 😝

We’ve also stocked a limited number at both of our shops. If you’d like to skip the queues at the Kuching Food Festival, send us a message before visiting and we’ll be happy to check availability for you. ❤️



It’s time to reveal the Grey Cat! 😽Meet Xiao Hui. Her name means “Little Grey” in Chinese, and she’s actually Bibi’s dau...
30/07/2026

It’s time to reveal the Grey Cat! 😽

Meet Xiao Hui. Her name means “Little Grey” in Chinese, and she’s actually Bibi’s daughter.

So… how did Bibi become a mom? 😂

When we first rescued and took Bibi in, we didn’t keep her in a cage. Instead, we let her roam freely. She was still too young to be spayed, and before we knew it… she was pregnant. 😂

She gave birth to three kittens:
🧡 One ginger boy
🩶 One little grey girl with a tiny touch of orange — Xiao Hui
🤍🧡 One calico girl

Our family could only keep one more cat, so we chose the sweetest and most affectionate one—Xiao Hui. 😽

The other two were adopted by our relatives and friends.

We later found out the father was a big black stray cat. We fed him for a while, but he was a true wanderer and never stayed. 😂

Unlike Bibi, who grew up on the streets and loves her freedom, Xiao Hui has been surrounded by love since the day she was born. She grew up being spoiled by us, which is probably why she’s so gentle, calm, affectionate, and loves cuddles. 🥰

To us, Bibi represents Luck.

And Xiao Hui brings Peace. 🤍

No matter how late we get home after a long day, Xiao Hui is always there waiting for us.

The moment we walk through the door, she runs over, rubs against our legs, and patiently waits for a few gentle pats before she finally falls asleep.

No matter how exhausted we are, spending just a few moments with Xiao Hui makes all the stress melt away.

She brings us peace.

If you were with us during last year’s Kuching Food Festival, you might remember Bibi’s story.

This year, it’s finally time to share Xiao Hui’s story. ❤️

Xiao Hui’s little statue has always been outside our office, next to our MJC outlet. If you’ve visited before, you’ve probably seen her.

Give her a gentle pat and let her share a little peace with you. 🤍

This year at the Kuching Food Festival, we’ve brought them both along!

You’ll find Xiao Hui sitting on our rooftop, while Bibi is waiting for you at our photo spot. 😆

Don’t forget to say hi and snap a photo with them!

May everyone who visits our booth be blessed with luck, peace, and joy. ❤️



Jerald’s at Kuching Food Festival 2026 ✨Every year, we challenge ourselves to create something even better than the year...
26/07/2026

Jerald’s at Kuching Food Festival 2026 ✨

Every year, we challenge ourselves to create something even better than the year before.

As a homegrown Kuching brand, we know that the Kuching Food Festival welcomes over a million visitors every year. We wanted our booth to showcase not only Jerald’s, but also the creativity, craftsmanship and passion of Sarawak.

We hope every visitor leaves knowing that Sarawak is home to brands capable of delivering world-class experiences.

Since day one, we’ve been working towards one vision—to craft the best cookies in Sarawak. Every improvement we make brings us one step closer.

Since our very first Kuching Food Festival, we’ve completely redesigned our booth every year, creating a brand-new experience for both returning and first-time visitors.

For 2026, we embraced a soft cream-inspired aesthetic—warm, elegant and timeless.

🐾 Don’t forget to meet Bibi while you’re here!

Take a photo with Bibi, tag Jerald‘s Cookies & Desserts, and let her be part of your KFF memories. ❤️

One detail we’re especially proud of is our new Cooler Bag.

Featuring illustrations of the Sarawak State Legislative Assembly (DUN) and MBKS, it’s our tribute to Sarawak, to MBKS, and to the Kuching Food Festival—the platform that has helped local businesses like Jerald’s grow over the years.

To everyone who has visited, supported and believed in us—thank you. ❤️

Every year, we return with one goal:

To be better than the year before.

We hope you’ll enjoy the experience we’ve created for Kuching Food Festival 2026.

📍 Booth 217
📅 22 July – 16 August 2026
✨ During KFF, both of our branches will be open every Monday.

We can’t wait to welcome you. Thank you for being part of our story. ❤️

18/07/2026

3rd branch coming? 🫨

You want us to open where? 😂

But… not this year. 🫶🏻 Maybe next year? 😉

It’s been a while since we shared an update. Your favourite cookie shop has been quietly upgrading behind the scenes. ❤️

The reason is simple—we still can’t produce enough during every festive season.

Our biggest bottleneck is production, especially for our premium series — Pineapple Roll, Kuih Momo and Butter Cookies.

They’re still handmade, so production is slow and limited. Our oven is another challenge too. 🥲 We’re never satisfied when our Butter Cookies and Pineapple Rolls don’t come out with an even colour.

So instead of opening another branch, we decided to invest in our production first.

🍪 New cookie machines.
🔥 New commercial rotating oven.
❄️ More commercial chillers and freezers.

Every upgrade has one purpose:

Better quality. Better consistency. Higher production capacity.

Last Christmas, we sold out completely and our shelves were empty. We hired more people and worked overtime, but we knew that wasn’t the long-term solution.

We never want customers to leave disappointed because we simply can’t produce enough.

So we travelled to find the right machines and invited professional technicians to Sarawak to train our team.

At the same time, we continue improving our recipes with better ingredients and better baking techniques.

Because good machines are only half the story.

The other half is making every cookie taste better than ever. ❤️

Faster production also means more time to create new flavours for every festive season.

And yes… we have a new place coming soon—but it’s not a retail shop. 🤣

It’s our own studio and packing centre for product photography, content creation, editing, and packing hampers.

We still prefer using real photos of our products instead of relying completely on AI-generated images.

Thank you for supporting us since 2017.

From a RM2,000 oven and a pair of hands… 🫶🏻

This year, we’ve invested almost RM1 million to upgrade our business.

We’ll keep working hard every day, with one goal — to become Sarawak’s most-loved cookie brand. 💪🏻�

Address

No. 123, Lot 10517, Block 16 KCLD, Jalan, Tun Jugah
Kuching
93350

Opening Hours

Tuesday 11:00 - 22:00
Wednesday 11:00 - 22:00
Thursday 11:00 - 22:00
Friday 11:00 - 22:00
Saturday 11:00 - 22:00
Sunday 11:00 - 22:00

Telephone

+60109607769

Website

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