Log Book Homestay

Log Book Homestay Group Assignment Service Marketing

Team Contributions – Homestay Project LogbookProject Title: Homestay Interview & AnalysisDate of Interview: [27th May 20...
17/06/2025

Team Contributions – Homestay Project Logbook
Project Title: Homestay Interview & Analysis
Date of Interview: [27th May 2025]
Method of Communication: WhatsApp

🔹 Team Members and Roles:
1. Nur Ain Natasha binti Mohamad Riza – Group Leader
• Scheduled the interview and contacted the homestay owner.
• Prepared interview questions together with team members.
• Reviewed and finalized the logbook before submission.
2. Nur Syafiqah Edriana binti Mohd Shazani – Interview Lead
• Conducted the face-to-face interview alongside the group leader.
• Ensured all questions were asked in an organized manner.
• Wrote a brief report of the interview in the Facebook group.
3. Rkpuvana Aathi Sangari A/P Ramanathan – Note Taker & Audio Recorder
• Took notes during the interview with the homestay owner.
• Recorded the audio as additional reference for the group.
• Provided an initial transcript for writing purposes.
4. Halimatul Saadiah binti Mokhtar – Content Writer
• Wrote the background section of the homestay based on the interview.
• Updated pictures and activities on Facebook throughout the project.
• Helped compile the final written content according to the required format.
5. Farah Nur Humayra – Visual & Documentation
• Took photos during the visit to the homestay.
• Created visuals and handled the logbook design layout.
• Assisted in organizing the photos in the logbook with proper captions.
6. Rabiatul Adawiyah binti Azhar – Data Organizer & Proofreader
• Collected all data (notes, recordings, photos) from team members.
• Organized folders and resources in Google Drive.
• Helped proofread for spelling, grammar, and ensured content consistency

📝 Project Reflection: Learning Through Experience🏡 Kakwek’s Homestay, Padang Besar, PerlisAs part of our “Homestay Inter...
11/06/2025

📝 Project Reflection: Learning Through Experience
🏡 Kakwek’s Homestay, Padang Besar, Perlis

As part of our “Homestay Interview & Analysis” assignment, our team had the opportunity to visit and conduct a real-life interview with the owner of Kakwek’s Homestay. This hands-on experience helped us understand how theoretical marketing concepts especially the 4Ps are applied in the real world.

🔹 Product: The homestay offers a cozy, well-equipped environment that meets the needs of families and group travelers.
🔹 Price: Reasonable and family-friendly rates with opportunities for improvement in online pricing visibility.
🔹 Place: Strategically located near tourist spots and local amenities.
🔹 Promotion: Social media platforms and seasonal offers play a key role in attracting customers.

📌 Beyond marketing, this project taught us the importance of teamwork and collaboration. Each member contributed actively from planning the interview to compiling the final logbook. The success of this project was built on effective communication, cooperation, and shared responsibility.

Overall, this experience helped us appreciate the reality of managing a small tourism business and how practical strategies can enhance its growth. Special thanks to Kak Wek for the warm welcome and valuable insights! 🌿

📌 WEEK 8: Promotion Analysis – Kak Wek’s Homestay, Padang Besar📅 Date: 30th May 2025👥 Team Members Present: Ain, Rabiatu...
11/06/2025

📌 WEEK 8: Promotion Analysis – Kak Wek’s Homestay, Padang Besar
📅 Date: 30th May 2025
👥 Team Members Present: Ain, Rabiatul, Syafiqah, Halimatul, Farah & Puvana

🔊Promotion:

In the last meeting, we discussed the promotional strategies used by Kak Wek Homestay. They use social media platforms such as Facebook, Instagram, and TikTok to reach out and attract guests. Apart from social media, they also use traditional methods such as word of mouth to spread the word about the homestay in the local community. Furthermore, they offer special promotions during school holidays and the owner’s birthday month to encourage more bookings. The homestay is also located near the Padang Besar Commercial Arcade, various food outlets, and a gas station. This allows guests to easily access basic amenities without having to go far.

📌 WEEK 8: Place Analysis – Kak Wek’s Homestay, Padang Besar📅 Date: 30th May 2025👥 Team Members Present: Ain, Rabiatul, S...
11/06/2025

📌 WEEK 8: Place Analysis – Kak Wek’s Homestay, Padang Besar
📅 Date: 30th May 2025
👥 Team Members Present: Ain, Rabiatul, Syafiqah, Halimatul, Farah & Puvana

Place 📍:
- Strategic Location:
Kak Wek Homestay is located near tourist attractions such as paddy fields, traditional villages, and recreational areas, making it an ideal choice for visitors seeking a peaceful and natural environment.

- Online Booking:
Customers can make reservations via WhatsApp, the official page, and booking platforms like Airbnb (if registered).

- Easy Access:
The homestay is easily accessible via main roads and is close to basic amenities such as eateries, a mosque, and a clinic.

- Signage and Direction Boards:
Clear signboards are available from the main road to the homestay to help visitors find the location easily.

📌 WEEK 8: Price Analysis – Kak Wek’s Homestay, Padang Besar📅 Date: 30th May 2025👥 Team Members Present: Ain, Rabiatul, S...
07/06/2025

📌 WEEK 8: Price Analysis – Kak Wek’s Homestay, Padang Besar
📅 Date: 30th May 2025
👥 Team Members Present: Ain, Rabiatul, Syafiqah, Halimatul, Farah & Puvana

📝 Activities Conducted:
This week, we revisited Kak Wek’s Homestay in Padang Besar to focus on their pricing strategy. We had a casual but insightful discussion with the owner herself, who was happy to share how she sets her prices and what factors influence her decisions.
💵 Pricing Details:
- Entire Homestay Rental (2-bedroom unit): RM160/night
- Entire Homestay Rental (3-bedroom unit): RM280/night

Additional Charges:
- Breakfast: RM8 per person for local breakfast (nasi lemak, roti canai).
- Motorcycle Rental: RM30 per day.
- Extra Mattress: RM15 per mattress
- Special price available for long-stay guests (4 nights or more – discount negotiable)

📊 Analysis & Insights:
- Competitive Pricing: The rates are competitive when compared to other homestays and small hotels in Padang Besar, especially for families and large groups.
- Value for Money: The homestay’s pricing is affordable, especially considering the spacious accommodations and kitchen facilities.
- Extra Charges: Offering motorcycle rental, breakfast and extra mattresses is a smart way to provide guests with options while maintaining a reasonable base rate.

📉 Challenges Identified:
- Lack of Online Pricing Transparency: Kak Wek’s Homestay does not have clear pricing posted online, such as on Facebook or other booking platforms, which might cause some potential guests to hesitate or wonder about rates.
- Seasonal Price Adjustments: While the owner adjusts prices slightly during peak seasons like school holidays, there is no clear early-bird discount or long-stay discount advertised.
- No Bundled Packages: There is no package deal for booking rooms and activities together such as room + breakfast + cultural activities.

💡 Suggestions for Improvement (Price):
1. Create a Pricing Page on Social Media: Post a clear pricing list on Facebook and WhatsApp, as well as on local booking platforms.

2. Offer Discounts: Early-Bird Discounts: Offer discounts for bookings made at least 30 days in advance.

3. Introduce Bundle Packages: Create package deals that combine rooms with activities like, Room + Breakfast + activity or Room + Motorcycle rental for family/group bookings.

4. Seasonal Pricing: During peak seasons, consider increasing rates by a modest amount like +10% during school holidays and advertise this clearly.




📚 4Ps Marketing Focus – PRICE
By analyzing the Price, we observed that Kak Wek’s Homestay:
- Provides value for money: The rates are affordable compared to other local accommodations, making it an attractive option for budget-conscious travelers.
- Could benefit from greater pricing transparency: Clearer pricing on social media and booking sites would reduce confusion and increase bookings.
- It is positioned for family-oriented pricing: The family and group rates make it easy for multiple guests to stay together comfortably.
By adopting some of the suggested pricing strategies, Kak Wek’s Homestay could increase customer satisfaction and drive higher bookings, especially during peak seasons

📌 WEEK 7: First Visit to Kak Wek's Homestay – Exploring the Product📅 Date: 27th May 2025👥 Team Members Present: Ain, Rab...
07/06/2025

📌 WEEK 7: First Visit to Kak Wek's Homestay – Exploring the Product
📅 Date: 27th May 2025
👥 Team Members Present: Ain, Rabiatul, Syafiqah, Halimatul, Farah & Puvana

Activities Conducted:

This week, our team visited Kak Wek’s Homestay, located in Padang Besar, Perlis. It was our first on-site observation to explore how the homestay operates and analyze its Product using the 4Ps marketing concept. The owner of Kak Wek’s Homestay kindly showed us around the 2 types of houses (2 rooms & 2 bathroom) and (3 rooms & 2 bathroom) that she manages, each with its own unique characteristics.

The homestay offers:
1) 3 air-conditioned rooms (1 room with attached bathroom) in each house.
2) A fully equipped kitchen (fridge, stove, rice cooker, microwave, pan, and other cooking essentials) in each house.
3) A cozy living room with sofas and a dining table in each house.
4) A washing machine is available for guests in every house.
5) Additional amenities such as an iron board, prayer mat, water heater, Android box and TV in every house.
6) Extra mattresses (toto) and pillows available upon request
7) Motorcycle rental service for guests to explore nearby areas.
8)A teatable in the yard where guests can enjoy tea, snacks, and the view of the surrounding area.

🔍 Insights Gained:
•With 4 houses available, the homestay offers flexibility for guests who may want to stay together as a group or for those seeking privacy.
•The teatable in the yard adds a charming touch, offering guests a peaceful space to relax outdoors, enjoy tea, and take in the beautiful surroundings.
•The addition of motorcycle rental would make it easier for guests to explore Padang Besar and the surrounding areas.
•Most bookings are done through WhatsApp and Facebook, with guests appreciating the personalized communication with the owner.

💡 Suggestions for Improvement (Product):

1. Promote the outdoor teatable area as a unique feature in the homestay's marketing materials, encouraging guests to enjoy tea and snacks while taking in nature.

2. Offer outdoor tea sets or picnic packages for guests who want to enjoy a relaxing afternoon in the yard.

3. Advertise the motorcycle rental service more prominently on the homestay's social media and listing pages.

4. Create themed rooms or packages to enhance the experience, such as a traditional Perlis experience or family-oriented package with guided activities.

📚 4Ps Marketing Focus – PRODUCT

By analyzing the Product, we observed that Kak Wek’s Homestay is strong in offering:
- Convenience: Fully equipped kitchens and laundry facilities in each of the 4 houses, making it a great choice for extended stays.
- Comfort: Spacious rooms with essential amenities like TV, air conditioning, and extra facilities such as prayer mats.
- Authenticity: The cultural activities and local dishes offer an immersive experience for guests.
- Flexibility: With 4 houses available, guests can choose how they want to stay together as a group or separately for more privacy.
- Relaxation: The teatable in the yard offers a tranquil spot for guests to unwind and enjoy the natural surroundings.

📌 WEEK 7: First Meeting📅 Date: 25th May 2025👥 Team Members Present: Ain, Rabiatul, Syafiqah, Halimatul, Farah & Puvana“O...
07/06/2025

📌 WEEK 7: First Meeting
📅 Date: 25th May 2025
👥 Team Members Present: Ain, Rabiatul, Syafiqah, Halimatul, Farah & Puvana

“Our first official group meeting for the assignment- an engaging session of brainstorming, collaboration, and strategic planning. Looking forward to a productive journey ahead.”

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