Kingfisher Strong Beer in Malaysia

http://www.kingfisherworld.com/

Kingfisher Strong Premium Beer comes from the house of United Breweries Limited. The brand was launched in 1999 to cater to the growing Strong Beer segment in the country. It has been the fastest growing beer brand in the country and has been instrumental in taking the volumes and profitability on the upsurge for the Kingfisher family & UB. Today Kingfisher Strong is India’s largest selling beer brand.

Kingfisher Strong combines the unique taste and quality of Kingfisher in a Strong Beer and is positioned on the similar platform as the mother brand – Kingfisher. The tagline used for communicating the positioning platform is “Same Taste. Extra Dum”. Kingfisher Strong symbolizes the values of strength, style, youthfulness, power & machoism.

Kingfisher Strong has a national footprint and is among the top 3 strong beer brands in almost every state in the country. It has a wide repertoire of pack sizes, being present in – 650ml bottles, 330ml Pints, 330ml Cans, 500ml Cans and Draught Beer SKUs.