The brand name “HOMESOY” denotes the meaning of warmth and family. The brand icon – ‘soya in a bowl’ denotes naturalness, wholesome and home-made recipe. Available in Original, Brown Sugar and No Sugar Added variant, HOMESOY products evolved around using natural ingredients. Brown sugar is healthier, less sweet, less calorie and more aromatic. For those who wants to cut down their sugar intake, yo
u have the option of HOMESOY No Sugar Added. This aligns with and leverages the brand’s tagline “As Natural as You Can Get”. It also reinforces the brand’s promise of great taste of home-made soya milk as taste is one of the key drivers in consumers’ brand choice. With the fast increasing numbers of health-conscious consumers, HOMESOY Organic Soya Milk in TBA 1 litre was introduced to offer consumer a wholesome HOMESOY that made with 100% organic soy beans and 100% organic cane sugar. HOMESOY Organic is targeted to organic users, who are willing to pay a fraction more of price to enjoy the goodness of organic. HOMESOY has got itself certified complying to the EU and USDA organic standards; assures you of a product free from pesticides and additives. HOMESOY ‘Simple Nice Things that come in a Bowl’ campaign offers a choice of simple ideas to enjoy HOMESOY soya milk, which are delicious and quick to prepare. Among the few simple ideas are Hot Soya Milk, Banana Soya Milk and Mango Soya Milk. The campaign slogan ‘Simple Nice Things that come in a Bowl’ further reinforce the brand icon – ‘soya in a bowl’, to differentiate the brand from others in the generic RTD soya category. HOMESOY is available in all major supermarkets, retail outlets, food courts, food kiosks in major towns. HOMESOY is also available in other markets such as Thailand, Indonesia, Singapore, Hong Kong, Vietnam, Philippines, Cambodia and 15 cities in China including Shanghai, Guangzhou and Beijing. For more information, please contact: [email protected].
