11/04/2020
Options for F&B during this covid19 storm
Ride the storm, don’t get left behind
In times like now, the covid19 pandemic has crippled much industry across the world. However, food and beverage are considered essential needs. No doubt business is also affected but there are some other methods which you can focus on.
With dine-in banned, delivery and takeaways are your options. Go with food delivery platforms such as Foodpanda or Grabfood as this are the trend now. They collect a significant amount from your sales but their customer traffic is very wide. Consider that their marketing fee. You can do your own delivery as well. Discuss with your staff if they can help since there is no dine-in, your staff are better off doing deliveries. Your own delivery will be a different group of customers from delivery platforms as they only cover a certain distance. You can go further beyond that distance range.
Instead of the usual takeaways, try to create an instant cooking menu. Simple cooking method for those who want freshly prepared without the hassle of going marketing and thinking of a recipe. An example would be a 3 steps menu to cook a dish. This way the customer doesn’t have to worry about food getting cold or late delivery. It can be pre-ordered and kept then cook when it's almost time to serve.
Another option would be to make ingredients for your best-selling dish. Pack it together with simple instructions (not more than 3 steps). This would be good for those who like experimental cooking. Maybe your best-selling dish is fish, they might want to make it chicken, beef, or vegetarian.
Lastly, try giving a huge discount or cashback for takeaways to increase sales. In times like this lower profit is better than no profit. Good luck and stay safe.
Anything that you would like to share with us? Do leave a comment below.
Thank you for reading.