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Educating fashion businesses to profitability

Marketing can be challenging, let's agree on that, and a lot of information out there is not actionable and will not giv...
07/09/2023

Marketing can be challenging, let's agree on that, and a lot of information out there is not actionable and will not give you any result

There are some things about marketing that nobody seems to talk about

Let me share the top three things you need to know about marketing for your business

Marketing is not a one time thing, It’s an ongoing process. In order to be successful in your business, you have to constantly build a relationship with your audience, find out the words that will trigger a strong feeling in them

Create content that resonates with them. Use images, videos that they will connect with, one way is to know their values and their goal and let your content paint a vivid picture to them.

Know that it takes time, effort and consistency. So don’t expect an overnight success, be prepared to do the hard work and you’ll see the results

Marketing is more than just advertising. It’s about building a strong brand, and to build a strong brand you must know the kind of person that your brand is, what is your brand personality, is it formal, informal, casual, fun or chic, once you know this, show up that way consistently, throughout

Creating an amazing customer experience ,one thing that will help you do this is to have a process in place for dealing with customers in different scenarios

Being active on social media. Marketing is much more than selling your product and services. You have to build trust, relationships and be a good resource to your audience. So don’t get too caught up in sales

You don’t need to be an expert to be able to have a successful marketing strategy. You being a novice can actually be an advantage. You will bring in new ideas that will help you scale up

Did you learn a new thing today? Save this post for later





HERE’S WHY YOU SHOULD NOT LAUNCH A NEW PRODUCT/DESIGNLaunching a new product can be tempting, people will tell you you n...
06/09/2023

HERE’S WHY YOU SHOULD NOT LAUNCH A NEW PRODUCT/DESIGN

Launching a new product can be tempting, people will tell you you need variety to get customers’ attention, but they lied, if you are not making sales a new product most likely will also not sell

So here are things to look out for and think about before spending money on a new sample or a whole new production

You need to know what is best. You think you know what is best? No, you don’t know and that is why the sales have been hard, little or none existing

You’re just assuming and doing trial and error. It may work and it may fail and you need to know some basic things to increase your chances of success

One thing that will help is listening to the people who will buy the products(your customers), you have better chances of higher success when you know what they need.

If you are launching a new product/design you have to build good relationships and trust with your audience. The fastest way to do this is by asking questions. As you ask questions, people will feel connected to your brand

You must ask questions before creating that badass product or brand. There might be just one thing that you could add to your brand or product that will make you the preferred brand of your customers.

When you find out this one thing you stick to it.







One of the most important thing about using questionnaire is that you get to reach the number of people you need in a co...
04/09/2023

One of the most important thing about using questionnaire is that you get to reach the number of people you need in a community to take the survey

That is what determines the number of sales you make and how quickly you make them

Send emails/ messages to those people from the community regularly including your why and experience of creating the new product/brand

After some time send a mail and tell them you are launching in a few days and will be giving them an exclusive deal

Get someone to create fine videos and images of your product, highlight the things they gave you feedback on and share them with them

One of your email/messages should say “As a form of thank you for your response when I reached out”, you will give free delivery, special access or whatever deal you can come up with if they pre-order before the launch

Take that money from pre-orders and run ADs for your launch

This is how to use small money and a proper plan to hit high sales figures when you launch

Will you be trying this strategy





01/09/2023

Instead of reducing your price or doing sales to win customers over, use this personalization strategy

Instead of reducing your price, why not create products that meets the needs of SOME OF YOUR CUSTOMERS BASED ON THEIR FEEDBACK ON AN ALREADY EXISTING PRODUCT

You can create a sense of value for them with your products

Not only will this help you stand out as a brand, but it will also build loyalty and create long-term relationships with you and your customers

You could collect their data and their preferences

Use this data to customize SOME OF your products

Let them know you’re listening to their feedback on making changes base on their needs

With this approach, you’ll create a deeper connection with your customers and build relationships that’s not base on price alone

Did you find this helpful? Save and repost for others to learn from it

Tag someone in the comment to see this, friends who learn together win together









31/08/2023

Let me tell you every launch needs a budget - but the size of that budget depends on your goals and where your brand is

You must have a budget that when you finish producing that product and take it to the market, people will rush it and people will buy it.

When you’re think of how much sales you want to make at the end of the day use that to plan and determine the budget you need to have for your launch 🚀

Remember, a well-planned launch is worth its weight in gold! 💰

Save this for later. It’ll be very helpful to you

















30/08/2023

If you have at least 300k you can organize your own launch and hit your sales target

Here is a simple marketing strategy you can use to launch your product and hit high sales

It requires work, if you are not ready to put in the work, hire me and my team(), if you can not hire us then here is how to do it yourself

Find 6 to 10 communities of your ideal customers and join, and connect with your customers using a short survey, include phone numbers or email spaces on your survey

Create a survey that asks how they shop and what platforms they shop from, ask the influencers and brands they buy from

Create samples of your product and go back to those customers and show them your samples, ask for feedback

By reaching out to community members, sending a survey, thanking them for filling, sending samples, and talking to them about it, you have created a strong connection with them by this time

Now they know you well enough and trust you to some extent

Ensure you Document the process and use it for your stories and post on social media

This strategy can get you at least 100 sales if you do it correctly

This strategy can get you at least 100 sales if you do it correctly.

Ready to implement this strategy? You need at least 45 days to implement this strategy.

Will you be implementing it?

















SO YOU WANT TO LAUNCH AGAIN WITHOUT A STRATEGY You believe it too right? You believe the saying that you can not keep do...
29/08/2023

SO YOU WANT TO LAUNCH AGAIN WITHOUT A STRATEGY

You believe it too right? You believe the saying that you can not keep doing the same thing and expect a different result ? Okay, so why? Why are you launching again without a launch strategy?

The least you can even do is have a launch planner, a launch checklist, ok have 60 days of activities that you will follow to at least increase the opportunity of getting in more sales during this launch

A planner will help you know all the activities to do to make a launch successful and then you can choose the activities that you have the resources for and that will bring you more sales

A launch manual/Activities will give you a daily guide of what to do every day for a certain number of days leading up to your launch, I recommend at least a 60-day manual

But why not boost your chances of better sales by getting more customers, just focus on getting say another 250 customers in the next two weeks so your chances of making more sales can go up by 200 more pieces of product, I will tell you how to do them, stay with me

Why not make this your next launch the best launch yet, by getting lots of pre-orders, let me tell you, lots of pre-orders before your launch will do two things, give you more money that you can use to do marketing or production for your launch

Pre-orders can also help estimate the kind of sales you will make when you launch.

NOW CAN YOU SEE THIS YOUR NEXT LAUNCH IS GOING TO BE LIFE-CHANGING FOR YOUR BUSINESS?

Follow these simple steps and you will have a successful launch







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