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ROA Meet ROA, the first Dutch oat milk brand.

Based in Amsterdam, we combine oats and arts to create a delicious Barista oat milk while giving young artists a platform for their work.

20/10/2026

Apparently, some takes are too hot to handle… and some coffees are too hot for YUSU. 👀☕️

If you’re ever looking to meet some cool people that know their way around a good cup of coffee… you now know where to go.

A huge thanks to the awesome baristas at YUSU coming in hot (not too hot...we know you guys don’t like that) with their oatakes.

See you next time ###

13/10/2026

A look back at our New Café Culture shoot with the one and only .

Inspired by the aesthetics of the post war era, we created a campaign that paid homage to the great tradition of European coffee cafes.

Huge thanks to the whole team for pouring their hearts into it (get it...)

Take a look at the beautiful results on our page, we hope you love them just as much as we do!

Slow mornings at Hem.Hem grew out of a love of simple things done well: good coffee, good bakes and a calm space to enjo...
02/10/2026

Slow mornings at Hem.

Hem grew out of a love of simple things done well: good coffee, good bakes and a calm space to enjoy them in. It’s a little piece of Scandinavia tucked away in the middle of Bristol.

Expect single-origin beans from across Europe, fresh pastries, and a window seat that’s hard to give up.

It’s also where ROA first landed in the UK. As our very first UK customer, Hem is still one of our favourite places in the city for a flat white. Pop in next time you’re in town and see what all the fuss is about.

Hem Coffee

Photography by

28/09/2026

We just couldn’t get enough of , so here’s a look back at the best bits 🎪

We loved hearing your unfiltered even if your favourite oat m*lk is from Albert He*jn (we forgive you 👀).

Ja ja ja
..ja.

Big thanks to everyone who stopped by the ROA x Wakuli stand and shared their deepest darkest oatakes. Same time next year?

Do you even lift bro?A wise man once said (in a reddit thread) “But dUde it’S made FrOm oaAts, tHat’s wHy I dRiNk cOw mi...
22/09/2026

Do you even lift bro?

A wise man once said (in a reddit thread) “But dUde it’S made FrOm oaAts, tHat’s wHy I dRiNk cOw miLk aNd maKe PurE gAinNs”
..Sure man whatever floats your boat. But here are the facts anyways!

Find out more in our latest Substack article, sources included as always. Link in bio 🔗

You can’t spell totes without oats (sort of). And have we got the oatiest totes around? For the lazy Sundays at the farm...
14/09/2026

You can’t spell totes without oats (sort of).
And have we got the oatiest totes around?

For the lazy Sundays at the farmers market, the overnight city breaks, and even those occasional “accidentally brought my laptop to the club” nights...
..our new tote bags have got you covered.

Shop now. Link in bio

10/09/2026

A new classic for café culture. Request your sample today, and try it at your coffee bar.

ROA Barista Coconut, the pairing your matcha has been waiting for. Steams like a dream, seriously smooth, and lets the natural flavours of coffee and tea shine.

Proudly independent barista oat m*lk for coffee, tea, and matcha.

07/09/2026

The golden age of oat m*lk is here. Request your sample today, and try it at your coffee bar.

ROA Barista Oat, the perfect pairing for your coffee: no matter the bean, no matter the brew. Steams like a dream, pours like velvet and lets the natural flavours of coffee and tea shine.

Proudly independent barista oat m*lk for coffee, tea, and matcha.

04/09/2026

The new café culture is here. Request your sample today, and try it at your coffee bar.

ROA Barista Oat and Coconut m*lk, crafted for the perfect cup. Steams like a dream, pours like velvet and lets the natural flavours of coffee and tea shine.

Proudly independent barista oat m*lk for coffee, tea, and matcha.

31/08/2026

Can you complete the mission?

Wanted: Part-time delivery & sales associate

We’re looking for someone to join our team at the intersection of delivery and sales in and around Amsterdam. You will deliver delicious oat m*lk to existing customers (roasters, cafés, hospitality venues) while also being the face of ROA on the road.

Are you a safe driver, enthusiastic about oat m*lk and a bit of a hustler? Then we might be looking for you :)

(perks include free coffee, pastries, cruffins, and more!)

Interested? DM us and we can share some more info!

Driver’s license and some cycling experience required.

Adres

Zeemagazijnkade 3
Amsterdam
1010LE

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Wees de eerste die het weet en laat ons u een e-mail sturen wanneer ROA nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

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